Monday, October 22, 2007

How to Start Selling Your Ebook Online

You have got a topic idea for your ebook creation. You did research to find out the market demand of the niche topic. Then you gathered all the information needed for your ebook creation project and start writing your e-book by yourself or by a freelancer writer you hired. After weeks of work, your e-book finally completed and can be sold online. And now the question is how to sell your ebook on the net. To start selling your ebook, there are few things you need to set up:

Domain name and web hosting
You'll need some web space for your ebook. You can either pay a host or you can get free hosting service but I recommend you pay for web host as free hosts usually have a number of downsides like place ads on your sale page, don't allow you use your own domain name and other rules. You definitely can add you domain name to your paid web hosting. When purchasing a domain name, try to register a domain name to match the title of your ebook or the name of your business easily through any number of services. Some of the quality web hosts you can consider are Godaday.com and bluehost.com.

Designing your page
Next, you'll want to get your page set up. You can hire this out - there are literally thousands of web designers out there - you'll pay one to two hundred for help with a page or two. Here are some of places you can find for a professional web designer:

Guru.com
Elance.com
Rentacoder.com

Format your ebook
There are two common ebook formats, EXE and PDF. These formats refer to the type of electronic file your ebook will be. One type has .exe after the filename, and the other has .pdf after the filename.

I recommend the .pdf approach for several reasons. First, of the two options, .pdf results in a smaller file. This will allow buyers to have a faster download of your book. Secondly, .pdf files can be read easily with free software on either a PC or a Mac. Thirdly, .pdf conversion software is not terribly expensive and there are even free versions you can use.

One free, ad-free, basic converter is the create Adobe pdf online service directly from Adobe, the father of .pdf generators and readers.

Get ready to accept credit cards
By and large, your ebook buyers will want to pay by credit card. After all, the benefit of ebooks is that they are terribly easy to get. Just type in your credit card number and in a few moments you're reading through a great book!

Paypal is one of a common payment processor that lets your visitors to purchse securely using their credit cards. You don't Pay upfront fee to Paypal for using their services but they will charge you a small percentage every time you receive money.

Create a great sales letter for your book
The web page for your ebook should contain a sales letter that is immediately visible. In fact, your web page really doesn't need to contain much else, unless you choose to use additional pages for other uses.

Here are the components of a great sales letter:
  • A catchy headline.
  • A list of amazing benefits for the reader. Tell visitors what problems your ebook solves or how it will improve their lives.
  • Testimonials. Quotes from people who have read the book or from people who know you and are willing to write something great about you for your site.
  • A guarantee.
  • A link to a sample chapter.
  • A link to purchase the ebook.
  • The price. Going rates are $5.95 to $19.95.
  • About four pages in length.
  • A narrow page with wide margins for easy reading.
  • Dark text on a white or light-colored background, for easy reading.
Tip: Get testimonials early in the game by offering your ebook free to those who will in exchange, give you a one or two sentence testimonial.

Upload your information to the web
You'll want to upload all relevant ebook information onto your web page, including your ebook cover art, the ebook itself, a link to order and pay for your ebook, and your sales letter.

To upload from your computer to the World Wide Web, you'll need an FTP program. Most web host services will provide you with the software required to do this and provide clear instructions. If your service doesn't provide you with FTP help, you can purchase or use a free FTP program such as the one at www.ipswitch.com. Software that web designers tend to use generally comes with FTP capability.

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