How to Choose the Right Internet Marketing Methods for Your Online Business

When you are running a website to market your Internet business and make money online, choosing the best Internet marketing methods is crucial for your online business, which will give you the greatest reward in traffic and revenue compared to the amount of work put in and the time and money invested. This is called getting a good ROI (return on investment) from your Internet marketing campaigns or effort.

There are many common methods of Internet marketing, and most can be applied to market a wide variety of websites, blogs and e-businesses. Below are a few of the general forms of Internet marketing:

1. Email Marketing – build a opt-in subscribers list through a website, newsletters or e-zine. Then send offers, promotions, coupons, etc to the opt-in subscribers.

2. Search Engine Optimization (SEO) – it involved on-page and off-page optimization which include changing your website keywords and structure; and building relevant inbound links.

3. Search Engine Marketing (SEM) – search engine advertising like Google AdWords and Yahoo Search Marketing, etc.

4. Viral Marketing – video / file-sharing, tell-a-friend, spreading free e-books, report and other downloadable things.

5. Affiliate Marketing – having others market your products or services free, share a percentage of sales with those who made sales for you.

6. Online Advertising – banner ads, text link ads, sponsorships, etc.

7. Online PR – Write and submit press releases to news sites, blogging, etc.

8. Article Marketing - write interesting articles related to your website, products or business, and then distribute them to article directories and submission sites.

To finding and select the Internet marketing tactics that work best for your website or online business, you need to create an Internet marketing plan, including a budget.

When creating an Internet marketing plan, list all possible Internet marketing methods and techniques that fit your budget and have the potential to reach your target prospects. Once you've completed a master list of potential Internet marketing methods, test each of them to discover which methods work and which ones aren’t working for your website. Testing each potential Internet marketing techniques and tactics will take some time and money. But it is worth doing it because you will discover the effective marketing methods for your business that will provide consistent traffic and revenue.

You will be able to narrow down the best marketing options once you have done testing, and create your final list of Internet marketing methods and tactics for your website or online business that:

- Will reach your target market.
- Will be able to influence the target market.
- Has been applied in this niche targeting a similar market successfully before.
- Will not exceed your budget for Internet marketing campaigns.
- Provide consistent traffic and revenue for your website.