Monday, January 7, 2008

How to Build Your List Effectively via a Squeeze Page - Part 1

When it comes to marketing on the Internet to make money, there’s no better way to virtually guarantee your success than by building a loyal, targeted database of optin subscribers.

For most online businesses, you can quickly see a dramatic turn in sales and/or profits - virtually overnight - if big competition happens to settle into your market. It happens everyday… in every niche imaginable.

But once you build a list of “permission based” optin email subscribers… it doesn’t matter how much competition you have in your niche market. You’ve already built a rock solid foundation - a strong customer base eager and willing to hear from you over and over again. You can send email anytime to your loyal list to:
  • Promote your own products.
  • Promote affiliate products.
  • Promote a new service.
One of the way to build your list as quickly and as efficiently as possible is through the use of squeeze pages. So what is squeeze Page? A squeeze page is a webpage created to solicit opt-in email addresses from targeted web visitors. Squeeze pages generally offer freebies such as a free trial, a free download, a free sample or a free subscribtion to entice visitors to opt-in for the offers.

There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design. Here are the top 10 mistakes most Internet marketers make regarding their squeeze pages… and what You must do everytime to guarantee your optin success!

1. Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page, it’s imperative you create urgency and/or fear. Remember, a squeeze page is not meant to make a sale… it’s meant to acquire an email address… period! For example:

Urgency:

- As part of this special 48 hour marketing test…

- For the next 10 subscribers only…

Fear:

- If you fail to read this report, you have a 90% chance of never being able to…..

- Statistics have now shown that children can also be seriously effected by…..

2. Provide two optin forms on every page – You’ll increase your chances significantly if you provide two optin forms on your squeeze page. One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

To continue reading part 2 of this article, please click here.

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