Video Marketing Tips: What Types of Videos that will Get Attention and Send Good Traffic to Your Website

Web video marketing is a relatively new online marketing technique that can drive a steady stream of traffic to your website at low cost. Although it is currently a hot topic, but still not many people are using it for generating traffic and revenue. This will mean you are more than likely to be successful in video marketing because the competition is currently less as compared to the traditional website search engines rankings.

The process of video marketing is first you create an informative web video related to your website topic, then edit the video for better effect and finally upload it to Youtube and other large videos sharing sites. Your video will attract viewers and possibly send a percentage of the viewers from Youtube to your site.

However, before you really start your first video, you must find out what makes a video successful. There are certain characteristics that can help make a video successful. Here are them:

1. Funny – The word funny continuously shows as one of the most typed-in keywords in the Internet search engines like Google and Yahoo. People like to search for funny things on the Internet as they are entertaining. A funny video that published on Youtube has a good chance of getting a lot of views and probably has the highest probability of causing a viral marketing stir.

2. Weird – Besides funny, people also look for Weird stuff on the net. Weird theories, weird conspiracies, and weirdness prevails. Weirdness may help your video get exposure if you don’t mind being weird.

3. Inspiring – Inspiring stories and topics are always a good for video marketing they can become extremely popular, extremely fast.

4. Shocking – Anything genuinely shocking will get big a hit in the internet. Especially with video because people can watch how it happened. Video proves that the shocking thing is real. Shocking videos are more than likely getting a viral effect and even news coverage from both online and offline news medias.

5. Interesting – Curiosity can be a powerful sales tool in getting people from your video to your website. Anytime you can make your viewers become curious and make them want to get more info about you and the product or service your are offering. When you successfully generate curiosity in your video viewers, you give them an itch which must be scratched. Creating curiosity may be especially useful considering that users who find your video on YouTube will actually have to take the effort to type in the URL and visit the website you are marketing.

6. Personal – There are many Internet users have the curiosity and interest to see the personal things about other people or know the personal experience of other people. If you make a video about your personal life or how you have achieved something and publish on the net, then it may have great potential in creating a buzz and generating traffic for your site.

7. Demonstrates – Sometimes just a plain old, no frills demonstration of a product or service can help you generate a lot of traffic and sales. Some Internet marketers are uploading video demonstration for their product on Youtube and make a good income.

8. Instructional – If you are selling a "how to" information product or a product that will solve a problem of your customers, then creating an instructional video will be a good idea to market your product and boost your sales. Your video may be a simple step-by-step instruction on how to do something at basic level or just a free introduction to your product which makes the viewers want to get more information or more instruction. Instructional videos are useful and effective and can help gain the trust and interest of viewers.