Friday, August 24, 2007

What Is A Joint Venture – How Can It Help Increase Online Profit (Part 1)

We hear people saying, “I need to get into a joint venture!” When asked what it is exactly they expect from a joint venture, they say something like, “I have a great product and I am looking for a Guru to promote it.” This shows that most people have no clue what a joint venture is.

What is a joint venture
A joint venture or JV is a partnership where two or more people join together to help each other towards achieving a common goal. It is the combination of talents and resources that will make things work and the profits or risks are shared equally or as agreed upon.

This type of marketing helps leverage the assets and resources of both partners to be beneficial to both of them. Both will promote a common product or service or each other’s products or services, to their customers.

Joint ventures are successful if the group of people both partners are targeting belongs to the same niche.

Joint venture contract
Joint ventures require a written contract to be signed by both parties, to avoid any problems. Both the partners need to plan what exactly they are going to do and why they are joining forces. This will be included in the contract, so that one cannot say, “this is not what we agreed upon,” at a later stage.

All this is fine and needs to be done after a JV partner is found. But how does one find a partner.

Increasing visibility
The whole process of joint ventures works with mutual trust. It is no big secret that people prefer dealing with someone they know and trust. What happens to a newbie, who knows nobody? Getting known on the internet is important. This can be achieved in several ways. Attending seminars and getting to know other marketers is a great way. Many REAL friendships are formed at these seminars. Keeping in touch with people and doing a joint venture when you need is the way to go.

Most people in the internet marketing arena, who have reached great heights, would have been in a joint venture at some point or another. It is surely possible to earn money on the internet without joint ventures, but a JV paves the way to faster growth. Joint ventures can be very profitable and beneficial when done the correct way.

Increasing the opt-in list
Benefits of a joint venture are numerous. The main benefit being doubling the number of potential customers in no time. As a result of a joint venture, even if only a few of the new visitors subscribe to your mailing list, it means that the size of your email list increases without any effort and the partner’s market has been tapped. With this list, you can make unlimited profits. It is common for people to experience an increase of thousands of subscribers within a few minutes of landing a good JV deal.

If you are new and only have a small list, you can go about this by offering your potential JV partner a free ebook, that he can give away free to his subscribers and in return he allows you access to his huge list of subscribers. This is beneficial to both parties. He gets a free ebook and you get a whole list of subscribers. Don’t forget to add that ‘promotional link’ of yours in the ebook.

To read part 2 of this article, please click here.

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