Do's and Don’ts When Making Money on eBay - Part 2

If you have not read part 1 of this article, please click here.

There are several ways of getting bidders to your auction.

Advertising and Ad Writing
Advertising is probably the most important aspect of marketing anything. In this respect, your ad should be captivating enough for people to want to buy your product. Let me give you some tips on writing great ads.

It is very simple to write a ..BAD ad. Most of the marketers do it anyway.
Here is an example of a bad ad – For Sale..Digital Camera..$200. Are you impressed by this? I sure am not. This certainly is not going to help if you want to make sales. You have to learn the art of writing ads that attract people. The headline is what makes or kills an ad. How about – Steal my digital camera for $$$$. I would surely be interested into looking at this one. Next comes the main ad itself. Basically, what I am trying to say is that your ad is the face of your product.

You will be shocked to know how many people end up making a mess of their campaigns on eBay. Not because they do everything wrong but because they don’t do things right.

Importance of Web Video
Another great way of attracting people and one that has proven to be successful, is adding an interactive video. They say that a picture is worth 1000 words, then imagine what a video can do. Create a video of your product and tell people about its special features. Give the basic details of where it was made and also make sure to point out any defects too. Viewers will appreciate honesty and it helps with the trust factor. Then it’s time to create a video player to put in your auction. You will find many that can be modified and used.

Market your presence
Contrary to the popular belief that people will come automatically, you will have to build a presence in order to have success on eBay. How do you build a presence? This is not done overnight, it takes a lot of sales with positive feedback to establish your presence. The key is to take your time and do things the right way and provide quality.

Here are things that you cannot afford to do if you are planning on having a long lasting profit making consistently growing eBay business.

Casual treatment
The reason most people fail is because they don’t treat EBay selling as a business and consider it as a hobby. For your information, eBay is one of the most important business giants that is there today. Treat it casually and your clients will treat you casually too and give you negative feedback, and negative feedback results in very few sales. People who buy generally go by the feedback of the seller.

Buying too much
Another one of the major mistakes made by people who are starting off as eBay sellers is they buy too much. That’s because they visualize making lots of money making a lot of sales. Do not day dream and be practical and realistic. Buy only as many as you feel you will be able to sell. Unless you are getting into selling in wholesale, remember you can always go back and buy some more.

EBay and fraud
Need I say that there are some people who adopt fraudulent methods just to get some sales and make quick money. Be extremely careful and do no entertain any such thoughts. If you are caught, not only will your account be deleted but you will also be banned for life. Honesty is what works with eBay.

Things you cannot sell
These are a few of the don’t sell items. I am providing this list so that you don’t put your foot in your mouth the first time on eBay.

o Bootlegs: Unwarranted movies of people, shot with your video camera of people.
o Copies: Copies of either computer software or PC games. Everything that’s sold should be original.
o Replicas: These are products that are made copying the original, like RayBan glasses and other brand replicas.
o No copyright: Copyright that has been stolen from others.
o Alcohol: Alcoholic beverages or alcohol.
o Smoking products: Cigarettes or tobacco products.
o Weapons: Weapons of destruction.
o Animal products: Products made out of animal skin.
o Tickets.
o Catalogues that contain listing of products.
o Prizes cannot be announced or given for anything.

Let me tell you, following the tips given above, you can make your eBay selling a success and eventually you will end up making great profits.