If you have not yet read part 1 of this article, please click here
Google Adwords
After finding the products, you need to advertise the product to generate sales. This is where Google Adwords comes in.
For better user experience, Google made its campaigns strict and unless you do everything exactly the way Google wants you to, your Adwords campaign could lose you a lot of money in terms of spending more on keywords. So many affiliate marketers make the mistake of using the ad provided by the affiliate product owner. It is preferred that you make your own ad. People switch off seeing the same headline and ad over and over again. You want to make your ad look interesting enough for people to click on it. Learn all about long-tail keywords and implement that tactic when advertising on Adwords.
In your Adwords ad, make sure you never send people to the affiliate product owner’s sales page directly. Google is totally against using affiliate URLs in ads. Send people to either your website or a sales page. It doesn’t have to be long. Just talk about the product you are promoting and then direct them from there to the affiliate page. This makes the whole process look more personal and it is seen that more sales are made this way.
Unique Webpages
As I said above, send people to your webpages. To promote each affiliate product you are marketing, use separate web pages. It is very convenient to dump them all together just to save money on the web hosting, but it sure is not very effective. Imagine, having a webpage, the sole focus of which is one affiliate product. That has a better impact on the buyer.
Product reviews should be included to give the visitors a better understanding of the product and how it can help those that buy it. Adding testimonials from users that have already tried the product will help. Write articles with highlights of the product in an additional page on your webpage. It goes without saying that your webpages should be extremely attractive.
Free reports
Offer a free report to your visitors; making sure it is strategically placed at the top of the page, so that it is not missed. Get their personal info through an opt-in form in return for the free report. Creating autoresponder messages to mail, helps as a reminder for them to look at the affiliate product. Research shows that a sale is usually closed on the seventh visit. Never ever make your page look like a sales pitch.
Targeted traffic
Just think of it this way, if the visitor has no interest in what you are promoting, they will never come back to your site. Write plenty of articles and publish them in e-zines and e-reports. Use only publications that are focusing on your niche. Write at least a couple of articles of 300-500 words per week. By consistently writing and publishing them, believe me, it is possible to get around 100-targeted visitors to your site in one day. The average sale is made with a ratio of 1:100, one buyer for every hundred visitors. I am sure, by now you have a fair idea of the number of sales you could make if you are looking at 1000-targeted visitors to your site.
Surviving as a Clickbank affiliate is not too difficult with the above tactics. If you follow them, with a little time and effort, you can achieve the super affiliate status.
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