For those who haven't read Google AdSense blog since 18 Mar 2008, Google has introduced third-party ads on Google content network which means AdSense publishers can now display third-party ads. The third-party ads are ads from Google's qualified third-party companies such as DoubleClick, and ValueClick and a lot more.
Combining Google AdSense ads and third-party ads, it will mean more targeted ads will display on AdSense publishers sites. But, will the third-party ads help publishers make more money online? You wouldn't know until you test them. But, Google believes that they will result in increased revenue for many AdSense publishers.
If you like to optimize your site to display third-party ads, you may visit Google AdSense blog here and follow the instructions posted.
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