When it comes to selling items on eBay, the buyers first impression on your product is the title of your auction listing. The listing title is your first chance to really draw the potential buyers attention and entice them to click the title link to find out more about your offer. A good auction listing title can attract more people to view on it and possibly generate more sale and profit for you. But if the title is bad, it can get your auction ignored – or even removed.
Take some time to review your auction titles. Are they really telling the viewers about your item in exciting terms? It is very important that you can convince the interested buyers to click on your listing title to check out your auction. The auction title shouldn’t be filled with too many punctuation and special characters as viewers often ignore these auction titles. The buyers will not be able to understand what your auction is actually offering on their first glance if the title is full of gibberish. They will look for another more readable auction title from your competitor. So, you will want to make sure the titles of all your auctions are compelling and clear enough to push your potential buyers to check out what you are offering.
A good way to learn how to write good listing title is by reviewing the previous completed auctions that sold the similar items with your. When you read these auction titles, you will discover that most of the completed auctions were written well and included specific item information. If your item has a brand name, mention it in the title. If you are listing a new (never been used) and original item, say it in title also. Details make the difference between viewers clicking on your auction or someone else’s.
In addition to that, you should also use alternate spelling. For instance, if you are listing a computer for sale on eBay, you might mention that it has a 40 gig hard drive, a 40GB HD, a 40GB disk, and etc. Try to think of the terms that the potential buyers will use to search on your items on eBay and use some of these terms. This could help increase your auction page views.
Some terrible listing titles aren’t allowed in eBay.
What sorts of auction listing titles that get removed by eBay?
It is those titles that fill with too many keywords which will show up often in searches, but which have no relevance to the actual product. This practice is called keyword stuffing. For instance, a seller is selling a Manchester United soccer jersey. In the auction listing title, the seller also put the names of ten other related soccer teams because this could make the auction show up in more searches and get more people to view on it. However, buyers who search for an Arsenal Soccer jersey will be frustrated when they find the keyword-stuffed listing and read that the auction actually not offering what they were searching for. Thus, keyword stuffing isn’t working. And it can get your eBay seller account disabled by eBay.
Auction listing titles are the very first layer of promoting your items on eBay. Of course, the good quality of your items and excellent customer service will keep customers buying from you again, but you need to have a good title to draw their attention in the first place.
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