Friday, February 22, 2008

How to Build Your Email List with Give Away Event

List building is critical for the success of an online business. Whether you are selling your own products or other people products (affiliate product) on the Internet, building a email list would mean building a loyal customers base that will often do business with you.

Most people who run business online realize the importance of list building and using numerous advertising campaigns to grow their list. One of the low cost and powerful marketing methods for list building that was started to use in the last couple of years has become hot recently. This list building method is recognized as "Give Away Event”.

How Give Away Event Works?
Give away events are generally used for the Internet marketing and online business niches. One person started a give away event and invites other Internet marketers to become his/her joint venture (JV) partners. Each participating partner will contribute one or more gifts to the event. The gift may be a free e-book, a report, a membership access, a tool, software, or a set of website templates. All the gifts are products related to Internet marketing.

The participating partners create a Lead Capture Page or a squeeze page to give his/her gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download a free gift, he/she must first opt in and subscribe to your mailing list.

The result: The give away event will attract many visitors and most of the visitors will sign up to download the free products they are interested. And every partner gets the change to build their list.

How to Use Give Away Event to Build Your List?
You can set up your own give away event, upload your gifts, then invite JV partners to submit their gifts and finally promote your event to get visitors to download the gifts inside your event.

You'll get the email addresses of all the visitors who join your event since visitors have to first register to become a member of your event before they can see what products they can obtain free. And you will want to direct them to a one-time offer page before sending them to their member area. This is a sale technique most people use to boost their sales and profit. A successful give away event can crank out more than 10k of profit after the end of the event.

However, running your own event will cost you quit a lot of money. You need to pay few hundred dollars to set up a give away membership site so that people can visit your event and sign up to get the gifts they like.

You need to spend time finding your JV partners. If you are new in Internet marketing, then this will be a tough task to you. But if you have been in the Internet marketing industry for some years, getting JV partners will be easier as other marketers may have heard about your name. They will trust you and interested to join your event.

If setting up a give away event is too expensive and tough to you then you may go for the free option, which is becoming a participating partner of one or more give away events.

Participating in a give away program is pretty simple. All you need to do is find a give away event; register to become a contributor and you will be then taken to your member area to upload your gifts and other necessary details. Once the event goes live, visitors will join your mailing list to get your gifts.

You will not be able to find a give away program that hasn't gone live by yourself. What you can do is let the give way event JV partner invitation email come to you by joining a number of existing Internet marketing marketers mail lists. Whenever there is a give away event started, some of these Internet marketers will be informed and they will then send the event details to you too so that you can participate in the new event also.

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