Guide to Creating Your Own Quality Video Product that Sells

Video is a powerful Internet marketing tool. Many Internet marketers have started to use it to promote their online business and products in year 2007. It will continue to grow and will soon become one of the biggest Internet marketing tools.

There are many reasons why web video is so powerful. Here are some of them:

1. You will get a better respond from your target audience as they can see and hear an actual person speaking or giving them information, compared to the traditional Internet textual information where they have to read to get the info.

2. People can see your facial expression and body language, so if you made some joke in your video, they will enjoy watching your video.

3. It is an effective way to connect with your audience on an intimate level. It lets you demonstrate your products, services or website more clearly compared to using written words.

4. It you are teaching or showing people how to do something with video, you audience will understand better and learn faster since they can watch every step of doing the thing. So the ‘how to’ video products usually sell well than the ‘how to’ e-book.

For many people today, the video product is easily the better option compared to the more conventional options available but why most of the Internet marketers still choose to create e-book instead of video product? The answer is, creating a quality video seems to be a complicated process. However, if you have the right knowledge on how to get started, then this shouldn't be the case.

Now let’s take a look at the important steps you need to go through in order to create a quality video product.

1. Choose a topic. Just like starting an AdSense site or blog to make money online, you need to first select a topic or subject. In this case, try to choose a topic or subject you are familiar with.

2. Decide a specific aspect of the topic that you want to talk about in your video. Remember, it has to be both engaging and helpful to your target audience. It will be more better if your video is entertaining besides helpful and engaging.

3. Take some time to think about how you will discuss this part of the topic then write an outline so that you know clearly how you will present your information.

4. Conduct any necessary research in order to make sure that you have everything at hand.

5. If you are creating a video on a topic involving a certain niches, then get yourself a digital camcorder so that you can record the appropriate material. Once you have recorded your video, it is time to edit your video. You need to decide whether you want to can add audio and sound to your video during the editing process.

6. To edit your video, you'll need a video editing software program. There are many video editing software programs available for sale, but if you are using Windows XP, you may use the free movie maker program that comes with Windows XP.

7. If you decide to offer your video product as a download to your customers, then you'll have to convert the file into a .wmv format in order to compress its size.

8. But if you don't want to offer your video product in a downloadable format, then you will need to burn it on to a CD or DVD and prepare to ship this CD or DVD to your customers. You need to decide whether you will pay for the shipping or charge the shipping cost to your customer.

9. Once all the steps above have been done, it is time to market your video online and offline to generate sales and make money.