Even though pay-per-click advertising is an affordable and effective method of Internet marketing it is not without its challenges. Pay-per-click advertising companies make it easy to set-up an account and deposit funds in order to get your advertising under way. Some would lead you to believe that all you have to do is choose your keywords, write an ad, and sit back and watch the money roll in.
Unfortunately we would like it to be that simple but the truth is it can be difficult making money with pay-per-click advertising. Month after month as you watch your money going down the drain wondering why your ad is not converting into sales begins to become discouraging. So what is a person supposed to do? The first thing is to put your pay-per-click advertising campaign on hold. It is already clear that you won’t make money with the way things are currently set up so don’t waste anymore of your hard earned money.
Once the hemorrhaging is under control it is time to dissect your pay-per-click advertising campaign. The first thing you want to look at is your keyword phrase. Is it to general or even too specific? Chances are the phrase is much to general and you are spending money on individuals merely seeking information. If you are trying to make money by selling a product then this is bad. These are the type of customers you want to convert through newsletters. For example, let’s say you are selling an ebook on how to quit smoking. You have chosen the keyword phrase “quit smoking.” For starters by typing your keyword phrase into Google search, don’t forget the quotes, you can see by the number of results returned that this is a highly competitive market.
Using the keyword phrase “quit smoking” is only going to drain your advertising fund if you are simply trying to sell an ebook on how to quit smoking. You want to target a specific audience, those that are looking for methods to quit smoking. Therefore, you would want to look at more specific keyword phrases such as “quit smoking book”, “quit smoking program”, and “quit smoking naturally”. Not only will the cost per click be lower but your conversion rate will most likely be higher because you are targeting individuals looking for different, specific, methods to quit smoking.
By making this simple change to your pay-per-click advertising campaign you will see a significant decrease in your ad impressions. In itself this is not a bad thing. Before you were wasting money on general traffic. Now that you have targeted your keywords you are going after a smaller piece of the pie than before, the piece that is ready to buy! If you want to get more traffic all you have to do is find more targeted keywords to apply to your campaign. The goal is to drive targeted traffic to your website that will convert into sales, not to merely drive traffic to your website in large quantities hoping you might get a sale or two.
Now that you have your new keyword phrase you will want to look at your ad and make sure that you include your keyword phrase in the header and once in the body. This will make your ad standout and increase your CTR. Make sure your ad is specific and well worded. You want people to know exactly what they will find at your site so they don’t click on your ad simply to click the “back” button because it was not what they expected. Again the goal is to drive targeted traffic to your website. Take the time to measure your results and continue to improve on what you have going. Over time this will become second nature to you and your hard work will pay off.
Visit Jason's website to find reviews, opportunities, and information on how to how to start a Home Internet Home Business and Pay-Per-Click Advertising.
Showing posts with label PPC Advertising. Show all posts
Showing posts with label PPC Advertising. Show all posts
Wednesday, April 16, 2008
Saturday, April 12, 2008
3 Steps For Greater Advantage with Pay Per Click
There are more and more people who are obsessed in ranking highly in search engines. The reason is actually more than just driving traffic into their website and appearing first among their competitors. In reality, you will have the best chances of increasing the profit and ROI of your business when you have a very good position in search engine results.
One of the effective and proven methods to accomplish this is through a pay per click campaign. This technique will guarantee you of a strategic position not only in search engine results pages but also in their other channels. This way, you can make the most out of your search engine positioning and increase the ROI that comes into your business.
How to Do It Right
Primarily, PPC is more than just choosing the right keywords for your business. You also have to take into consideration how much you’re willing to pay for each campaign to ensure that you don’t drain your advertising budget. Here are some of the best ways to do a PPC:
1. Make use of keyword suggestion tools. There are a number of keyword suggestion tools that you can use for your PPC, and they don’t cost you anything. You need them so you can best choose the keywords that will not only display your site in search engine results but will also drive your targeted customers to your landing page.
Nevertheless, you should have the ability to judge these keywords as not all of them are actually very efficient in increasing your ROI. Keep in mind that you’re not after for traffic only. More than anything else, you are looking for ideal ways to increase your revenues. If you don’t know how to evaluate the power of your keywords, have a professional, or a PPC team, to help you out with this one.
2. Test your keywords and phrases. Perhaps one great advantage of PPC is that you don’t have to wait for days or even months before you can see yourself in search engine results. As soon as your campaign is already prepared, even the day after, you’d be able to see your ads. However, it’s not advisable to proceed with the campaign without having your keywords tested first. Why? Again, you are spending your money here. If the keywords and phrases you’ve chosen are not that efficient, it will bring down your ROI. Rather than wasting your energy and finances on them, it’s better to go through the time-consuming process of testing and changing them whenever necessary.
But where do you exactly make this testing? Fortunately, you have a variety of choices. You can always try it in search engines, such as Google. Another possible area can be Enhance Interactive.
3. Bid on being at least on the top 3 for a particular keyword phrase. If you want to be truly competitive, then you have to make sure that you don’t settle being in the lowest. You must always aspire to belong in any of the top 3 positions for your keywords. This is also one of the reasons why you need to perform some testing. You need to see if the keyword you’ve chosen will allow you to obtain any of these ranking positions. You will then be able to evaluate which of these keywords or phrases will give you a good return on your investment.
The Things that You Should Consider
All in all, there are still a lot of factors that you need to keep in mind when you’re evaluating the power of your keywords in generating a good ROI for your business. First, you have to take note of the money that you’re going to invest. It should be less than to how much you will likely make for each click of your targeted customers (or sales). The relationship is also referred to as sales per click ratio. You also need to consider the time that you’re going to allocate for your campaign. Will 3 months be enough to recover the advertising costs and declare some profits?
Of course, you also need to remember that despite of the formulas that you may use in PPC, this doesn’t mean that the figures are always exact. Your actual position in search engines will absolutely matter. Nevertheless, the good thing is you have at least an idea on how much you can earn from PPC.
Look for the Best PPC Engines
Your PPC campaign may also mean looking for the most ideal PPC engine. There are definitely several of them that you can choose from. However, it’s very important that you will take note of their features. They should give you the ability to test your keywords as well as monitor the performance of your keywords. Most of all, you should be able to count on excellent customer support.
Moe Tamani is a Marketing expert with a leading Dallas SEO Services Company firm specializing in organic Search engine optimization.
One of the effective and proven methods to accomplish this is through a pay per click campaign. This technique will guarantee you of a strategic position not only in search engine results pages but also in their other channels. This way, you can make the most out of your search engine positioning and increase the ROI that comes into your business.
How to Do It Right
Primarily, PPC is more than just choosing the right keywords for your business. You also have to take into consideration how much you’re willing to pay for each campaign to ensure that you don’t drain your advertising budget. Here are some of the best ways to do a PPC:
1. Make use of keyword suggestion tools. There are a number of keyword suggestion tools that you can use for your PPC, and they don’t cost you anything. You need them so you can best choose the keywords that will not only display your site in search engine results but will also drive your targeted customers to your landing page.
Nevertheless, you should have the ability to judge these keywords as not all of them are actually very efficient in increasing your ROI. Keep in mind that you’re not after for traffic only. More than anything else, you are looking for ideal ways to increase your revenues. If you don’t know how to evaluate the power of your keywords, have a professional, or a PPC team, to help you out with this one.
2. Test your keywords and phrases. Perhaps one great advantage of PPC is that you don’t have to wait for days or even months before you can see yourself in search engine results. As soon as your campaign is already prepared, even the day after, you’d be able to see your ads. However, it’s not advisable to proceed with the campaign without having your keywords tested first. Why? Again, you are spending your money here. If the keywords and phrases you’ve chosen are not that efficient, it will bring down your ROI. Rather than wasting your energy and finances on them, it’s better to go through the time-consuming process of testing and changing them whenever necessary.
But where do you exactly make this testing? Fortunately, you have a variety of choices. You can always try it in search engines, such as Google. Another possible area can be Enhance Interactive.
3. Bid on being at least on the top 3 for a particular keyword phrase. If you want to be truly competitive, then you have to make sure that you don’t settle being in the lowest. You must always aspire to belong in any of the top 3 positions for your keywords. This is also one of the reasons why you need to perform some testing. You need to see if the keyword you’ve chosen will allow you to obtain any of these ranking positions. You will then be able to evaluate which of these keywords or phrases will give you a good return on your investment.
The Things that You Should Consider
All in all, there are still a lot of factors that you need to keep in mind when you’re evaluating the power of your keywords in generating a good ROI for your business. First, you have to take note of the money that you’re going to invest. It should be less than to how much you will likely make for each click of your targeted customers (or sales). The relationship is also referred to as sales per click ratio. You also need to consider the time that you’re going to allocate for your campaign. Will 3 months be enough to recover the advertising costs and declare some profits?
Of course, you also need to remember that despite of the formulas that you may use in PPC, this doesn’t mean that the figures are always exact. Your actual position in search engines will absolutely matter. Nevertheless, the good thing is you have at least an idea on how much you can earn from PPC.
Look for the Best PPC Engines
Your PPC campaign may also mean looking for the most ideal PPC engine. There are definitely several of them that you can choose from. However, it’s very important that you will take note of their features. They should give you the ability to test your keywords as well as monitor the performance of your keywords. Most of all, you should be able to count on excellent customer support.
Moe Tamani is a Marketing expert with a leading Dallas SEO Services Company firm specializing in organic Search engine optimization.
Monday, February 25, 2008
Make Money With A Website Without Selling
Using a website to make money online has become one of the most popular ways nowadays. There are several ways you can make money with website:
a) Sell your own products and services.
b) Sell other people’s stuff (affiliate program).
c) Place Google ads on your website and earn whenever someone clicks a Google ad.
The first and second ways take a lot of time and require experience and knowledge of Internet marketing. The third option is much easier and quicker to make money online. To place Google ads on your website you need to first join Google AdSense program. You don’t need a professional look or fantastic site to sign up with Google AdSense program. A clean and simple site will be good enough.
The content of your website can be any topic as long as it does not violate Google policies. You can read more about Google policies at https://www.google.com/adsense/policies. You can write a topic or subject that is related to your experience, area of expertise, interest or background. If you are an expert at something you can make your content valuable and useful to others by providing advice and educational resources. If your interest and hobby are sport cars, you may introduce the latest models of sport cars and discuss some of the best tools for building the sports cars.
If you have no idea of what topic to write or have no interest at all in writing something, you still can own a money making AdSense site. Your solution is create a website solely to publish articles written by different authors. Just choose one topic or more and put several relevant articles for each topic and place your Google ads on each article page.
Build an AdSense site with minimum cost
Hiring a professional to build a site is expensive. Finding a freelancer to create a website will be much cheaper. However employing a freelancer is still not the most effective way to minimize your cost. The best way to minimize cost is use free website builder to create website. There are several free website builders allow users to build website without experience and technical knowledge. You can find these easy site builders by performing a search from the major search engines like Google and Yahoo. With site builder you can have a website or more absolutely free. You only pay for the domain name and website hosting.
Once you get your website launched. You’ll need to figure out how to drive visitors to your website. Your website will not generate income if no one visits your site. There are several ways to get targeted visitors/traffic to your site fast.
Pay-per-click (PPC) programs
Pay-per-click (PPC) programs allow you to bid for top-ranking positions on the keywords you have selected. When a visitor searches the keyword(s) you bid on and then click through to your site, you pay the amount you bid. The two most popular PPC programs are Google Adwords and Yahoo Search Marketing. However it is costly to advertise on this two PPC search engines and probably you will face the problem of your AdSense earning can’t cover the advertising cost. Fortunately, there are other alternatives such as Bidvertiser.com, Adbrite.com, Findology.com and so on. I recommend you advertise with Bidvertiser.com and Adbrite.com at the beginning as they are much cheaper to advertise with compare to Google Adwords and Yahoo Search Marketing. Bidvertiser.com and Adbrite.com are not search engine. When you sign up to advertise with them, they will distribute your contextual ads to the categories and websites within their network of your choice. You have no doubt will advertise on those categories and high traffic sites related to you website. You should also consider select those unrelated categories as well because these categories could send you targeted visitors and increase your AdSense revenue. Don’t set your bid too high. Just anyway from 6 cents to 9 cents should be good enough to drive hundreds of targeted visitors to your site within few days. As long as the daily AdSense earning greater than the daily advertising cost, you can continue your ad campaigns.
RSS advertising
RSS advertising is a free away to gain more exposure for your website. By creating an RSS file and submitting it to those RSS directories and search engines, the links to the content in your website will appear in front of those who read information using RSS readers or news aggregators and as a result driving targeted visitors to your website. Need more explanations? You can go to Google and enter the search term ‘make an RSS feed’. You will find detailed explanations of RSS and step-by step instructions on how to create an RSS file to increase your website traffic. Be patient, it will take you several days to learn and understand RSS. Some RSS sites also show an easy option to make RSS file without knowledge of HTML code by using free software tools.
Give away free content
Another free way to increase your website traffic is write articles and submit them to free content websites. Your articles can drive thousands of visitors to your site within weeks if your content is impressive.
There are other effective ways to increase traffic for your website. You can find a ton of free information and resources about website marketing and promotion from search engines. The more traffic you can drive to your website the higher your AdSense earning will be.
Alan Liew is the webmaster of Online4income.com. He makes money at home with several online programs. Find out more no-nonsense money making opportunities at Online4income.com. .
a) Sell your own products and services.
b) Sell other people’s stuff (affiliate program).
c) Place Google ads on your website and earn whenever someone clicks a Google ad.
The first and second ways take a lot of time and require experience and knowledge of Internet marketing. The third option is much easier and quicker to make money online. To place Google ads on your website you need to first join Google AdSense program. You don’t need a professional look or fantastic site to sign up with Google AdSense program. A clean and simple site will be good enough.
The content of your website can be any topic as long as it does not violate Google policies. You can read more about Google policies at https://www.google.com/adsense/policies. You can write a topic or subject that is related to your experience, area of expertise, interest or background. If you are an expert at something you can make your content valuable and useful to others by providing advice and educational resources. If your interest and hobby are sport cars, you may introduce the latest models of sport cars and discuss some of the best tools for building the sports cars.
If you have no idea of what topic to write or have no interest at all in writing something, you still can own a money making AdSense site. Your solution is create a website solely to publish articles written by different authors. Just choose one topic or more and put several relevant articles for each topic and place your Google ads on each article page.
Build an AdSense site with minimum cost
Hiring a professional to build a site is expensive. Finding a freelancer to create a website will be much cheaper. However employing a freelancer is still not the most effective way to minimize your cost. The best way to minimize cost is use free website builder to create website. There are several free website builders allow users to build website without experience and technical knowledge. You can find these easy site builders by performing a search from the major search engines like Google and Yahoo. With site builder you can have a website or more absolutely free. You only pay for the domain name and website hosting.
Once you get your website launched. You’ll need to figure out how to drive visitors to your website. Your website will not generate income if no one visits your site. There are several ways to get targeted visitors/traffic to your site fast.
Pay-per-click (PPC) programs
Pay-per-click (PPC) programs allow you to bid for top-ranking positions on the keywords you have selected. When a visitor searches the keyword(s) you bid on and then click through to your site, you pay the amount you bid. The two most popular PPC programs are Google Adwords and Yahoo Search Marketing. However it is costly to advertise on this two PPC search engines and probably you will face the problem of your AdSense earning can’t cover the advertising cost. Fortunately, there are other alternatives such as Bidvertiser.com, Adbrite.com, Findology.com and so on. I recommend you advertise with Bidvertiser.com and Adbrite.com at the beginning as they are much cheaper to advertise with compare to Google Adwords and Yahoo Search Marketing. Bidvertiser.com and Adbrite.com are not search engine. When you sign up to advertise with them, they will distribute your contextual ads to the categories and websites within their network of your choice. You have no doubt will advertise on those categories and high traffic sites related to you website. You should also consider select those unrelated categories as well because these categories could send you targeted visitors and increase your AdSense revenue. Don’t set your bid too high. Just anyway from 6 cents to 9 cents should be good enough to drive hundreds of targeted visitors to your site within few days. As long as the daily AdSense earning greater than the daily advertising cost, you can continue your ad campaigns.
RSS advertising
RSS advertising is a free away to gain more exposure for your website. By creating an RSS file and submitting it to those RSS directories and search engines, the links to the content in your website will appear in front of those who read information using RSS readers or news aggregators and as a result driving targeted visitors to your website. Need more explanations? You can go to Google and enter the search term ‘make an RSS feed’. You will find detailed explanations of RSS and step-by step instructions on how to create an RSS file to increase your website traffic. Be patient, it will take you several days to learn and understand RSS. Some RSS sites also show an easy option to make RSS file without knowledge of HTML code by using free software tools.
Give away free content
Another free way to increase your website traffic is write articles and submit them to free content websites. Your articles can drive thousands of visitors to your site within weeks if your content is impressive.
There are other effective ways to increase traffic for your website. You can find a ton of free information and resources about website marketing and promotion from search engines. The more traffic you can drive to your website the higher your AdSense earning will be.
Alan Liew is the webmaster of Online4income.com. He makes money at home with several online programs. Find out more no-nonsense money making opportunities at Online4income.com. .
Monday, February 18, 2008
Pay Per Click Advertising: Getting Started
It seems today that many internet marketers are trying to earn their fortunes through numerous affiliate programs that offer generous revenue shares. With the growing popularity of these programs there are also growing numbers of new "prospectors" looking to find their niche.
These new internet marketers often look to pay per click (PPC) search engine advertising for their main source of traffic while more experienced marketers have their own websites that bring in organic (free) traffic. PPC advertising is what you see off to the side of the Google and Yahoo! search results under the sponsored ads section. Those ads are displayed only when a web user requests a search for certain keywords. There are a few concepts that one must grasp in order to run a successful PPC advertising campaign.
Being in the number one spot is not all it is cracked up to be! It has been said by experts all over the web that the number one spot receives the most clicks, but it also has a lower conversion rate than the lower spots. It is best to try to go for a spot that is significantly cheaper than number one but only a few spots lower. Overture lets its advertisers see what other members’ maximum bids are for different keywords. One advertiser may be willing to pay $1.00 for the number one spot. The highest maximum bid for the number two spot may be .35 cents. In order to get the number two spot, you would only have to bid higher than .35 cents. This is significantly cheaper than the dollar it would take in order to gain the top spot.
Another thing to consider with PPC search marketing is how to attract the buyer. An advertiser can raise his return of investment by simply stating the price in the ad to ward off any freebee hunters. Visitors who are looking for a free product will not click your ad if they know that what you are offering costs money.
Last but not least, be sure to set a budget. Do not let your campaigns max out your credit cards. It can happen and you won't know until it is too late. An unattended ad campaign can quickly go through hundreds of dollars if left unattended and without budget restrictions. Remember to start small, gradually increasing your budget until you know what you’re doing.
Jonathan talks more about how to get traffic to your site at SonicoWeb.com
Please visit Jonathan's other site at Party Poker
These new internet marketers often look to pay per click (PPC) search engine advertising for their main source of traffic while more experienced marketers have their own websites that bring in organic (free) traffic. PPC advertising is what you see off to the side of the Google and Yahoo! search results under the sponsored ads section. Those ads are displayed only when a web user requests a search for certain keywords. There are a few concepts that one must grasp in order to run a successful PPC advertising campaign.
Being in the number one spot is not all it is cracked up to be! It has been said by experts all over the web that the number one spot receives the most clicks, but it also has a lower conversion rate than the lower spots. It is best to try to go for a spot that is significantly cheaper than number one but only a few spots lower. Overture lets its advertisers see what other members’ maximum bids are for different keywords. One advertiser may be willing to pay $1.00 for the number one spot. The highest maximum bid for the number two spot may be .35 cents. In order to get the number two spot, you would only have to bid higher than .35 cents. This is significantly cheaper than the dollar it would take in order to gain the top spot.
Another thing to consider with PPC search marketing is how to attract the buyer. An advertiser can raise his return of investment by simply stating the price in the ad to ward off any freebee hunters. Visitors who are looking for a free product will not click your ad if they know that what you are offering costs money.
Last but not least, be sure to set a budget. Do not let your campaigns max out your credit cards. It can happen and you won't know until it is too late. An unattended ad campaign can quickly go through hundreds of dollars if left unattended and without budget restrictions. Remember to start small, gradually increasing your budget until you know what you’re doing.
Jonathan talks more about how to get traffic to your site at SonicoWeb.com
Please visit Jonathan's other site at Party Poker
Monday, January 21, 2008
What Are The Hottest PPC Tools Today?
The search engines are primarily one of the best sources for targeted traffic to your website. Organic search engine optimisation is the resort of some webmasters for better search engine ranking and positioning. However, for those who wish instant visibility and better ranking on the search engines, pay per click advertising is the favorite resort.
With PPC advertising, your website can appear on the search results for as many keywords and key phrases of your choice. It allows you to get more targeted site traffic instantly. But Pay Per Click needs effective management as well. Without proper PPC management, you might just be wasting time and money.
Pay Per Click management can bring success to PPC campaigns when done accordingly. To help you maximize the benefits of Pay Per Click advertising, here are some of the latest PPC tools that you can use:
Keyword Analyzer Tool
The Keyword Analyzer Tool is an internet advertising tool that helps online advertisers generate more relevant keywords from a search term entered. Users need to enter a search term and the Keyword Analyzer tool identifies what keywords are related to that search term. In just a matter of seconds, you can build an effective and highly targeted keyword list. With this online marketing tool, there is certainly no need to spend several hours looking for possible keywords to include on your campaign.
Click Fraud Detection Tool
The Click Fraud Detection tool is a pay per click tool that identifies which among your ads’ clicks are invalid and who the frauds are. This online advertising tool aids in detecting click frauds. In doing so, online advertisers are given peace of mind knowing they won’t have to pay for clicks that have no chance of being converted into sales. The click fraud detection tool is designed not only to fight click frauds but also to prevent it.
Overture Keyword Builder Tool
If you are advertising on Overture or are just planning to start an Overture campaign, you can use the Overture Keyword Builder Tool. This internet advertising tool helps internet advertisers generate a list of the most relevant, targeted and performing keywords for your Overture campaign. With this tool, there is no room for mere keywords guessing.
These pay per click tools are must-have for online advertisers. With the help of this PPC tools, ensuring a successful PPC campaign is always within reach.
This article is written by nPresence, an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. Looking for the hottest web marketing tools? Please see http://www.npresence.net/ppc-tools.html
With PPC advertising, your website can appear on the search results for as many keywords and key phrases of your choice. It allows you to get more targeted site traffic instantly. But Pay Per Click needs effective management as well. Without proper PPC management, you might just be wasting time and money.
Pay Per Click management can bring success to PPC campaigns when done accordingly. To help you maximize the benefits of Pay Per Click advertising, here are some of the latest PPC tools that you can use:
Keyword Analyzer Tool
The Keyword Analyzer Tool is an internet advertising tool that helps online advertisers generate more relevant keywords from a search term entered. Users need to enter a search term and the Keyword Analyzer tool identifies what keywords are related to that search term. In just a matter of seconds, you can build an effective and highly targeted keyword list. With this online marketing tool, there is certainly no need to spend several hours looking for possible keywords to include on your campaign.
Click Fraud Detection Tool
The Click Fraud Detection tool is a pay per click tool that identifies which among your ads’ clicks are invalid and who the frauds are. This online advertising tool aids in detecting click frauds. In doing so, online advertisers are given peace of mind knowing they won’t have to pay for clicks that have no chance of being converted into sales. The click fraud detection tool is designed not only to fight click frauds but also to prevent it.
Overture Keyword Builder Tool
If you are advertising on Overture or are just planning to start an Overture campaign, you can use the Overture Keyword Builder Tool. This internet advertising tool helps internet advertisers generate a list of the most relevant, targeted and performing keywords for your Overture campaign. With this tool, there is no room for mere keywords guessing.
These pay per click tools are must-have for online advertisers. With the help of this PPC tools, ensuring a successful PPC campaign is always within reach.
This article is written by nPresence, an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. Looking for the hottest web marketing tools? Please see http://www.npresence.net/ppc-tools.html
Subscribe to:
Comments (Atom)
earn money online-|-
forex auto trading-|-
forex trade-|-
forex trading-|-
forex trade-|-
forex trade-|-
lawyer-|-acne-|-sinus-|-|-cancer treatment-|-