Aspiring entrepreneurs and small business owners are often misled or misguided on the topic of how to properly conduct market research that uncovers a profitable niche.
The path most unsuspecting entrepreneurs take is by ending up at keyword tool or database to begin their search.
As a keyword research expert and founder of one of the leading keyword research services on the internet, I can say with firsthand experience that keyword databases are not the first place to look nor should be even considered. Here’s why.
The primary keyword databases that are currently available to the general public only give search counts on a limited amount of data that accounts for 1% - 2% of the actual searches people do around the entire world. They can only predict (emphasis added) the real majority of searches that are being done on the big five search engines such as Google, MSN, Yahoo, AOL and Ask.com which hold 97%-98% of the keyword data.
Most importantly, keyword research only shows what keyword phrases people are using in the search engines to search for answers, not what people actually buy on the internet. Just because a group of people search for specific terms or brand names does not mean that’s what they purchase. That’s a key distinction many entrepreneurs and business owners tend to gloss over.
When looking for a profitable niche marketplace, your primary focus should be looking for proof of a group of hungry and rabid buyers that want to exchange their money for a service or product (information, physical or digital). Without this crucial qualifier, you may have the greatest product in the world, but you may be lacking a market to sell it to.
This article will present a number of great sources to look at which will give you a running start to uncover a truly, profitable marketplace exists before you go for the gold and put all your resources into a website, product creation or expenditures toward some sort of online property.
Once you establish that you have located a market that contains signs of adequate commerce moving through it, you then have a worthy reason to look further into a keyword research service to find out what keyword phrases people use to find the market you have chosen.
Let’s begin looking at how to identify a profitable market.
MAGAZINES
One of the best ways to find signs of a truly profitable marketplace is looking for a magazine in that industry. If a publisher has enough money to print and circulate a full color magazine, there are most likely advertisers that support the funding of the magazine’s ability to circulate all the copies which most likely means there are sales being made by those advertisers.
Now, this may bring you to question whether there is too much competition in a marketplace with so many advertisers selling in a magazine.
In fact, it’s a great sign to have competition which means there is an adequate amount of customers to sell to and a portion of a sizable pie to be had in that marketplace. If there is very little competition, you may (1) not have adequate product being sold in that space; or (2) not have a marketplace to begin with. The larger the competition is, the larger the piece of revenues you will be able to grab.
Without having to leave your seat, you can hop on over to Magazines.com and looking through the number of different categories to find a profitable topic or industry in which to start an online concern.
One of the things you’ll want to focus in on is the number of subscribers each magazine has and how long the magazine has been in print for stability purposes.
Make a list of magazines you want to look into and then go hunting for them at one of those large dedicated newsstands that covers just about every magazine on every topic.
To get a better look at what people are buying in the online world, you will need to ultimately decide whether you wish to represent physical or digital products.
PHYSICAL PRODUCTS
There are two incredibly huge marketplaces that are massively trafficked, move a lot of product and are great places to find what people are really buying.
Let’s start with the first huge marketplace…
eBay
At eBay, you can look through a list of the most popular products people are buying through auctions or from eBay stores that vendors have setup. To see a visual path on how to locate the most popular products, please use the reference below to view the extended version of this article.
Amazon.com
Another really big marketplace is Amazon and it’s not just for books. You can find just about any product and name brand that is a mover and shaker. Again, look at the most popular products in those categories that catch your attention.
DIGITAL PRODUCTS
If you wish to sell products of the digital nature which does not require inventory and which usually carries high profit margins for affiliates, you’ll want to check out the Clickbank digital marketplace that ranks product sales from highest to lowest sellers in each category.
Just browse through categories at Clickbank.com and you’ll instantly find the top sellers of digital info products, software and subscription services which are located right at the top listings. See also reference section below for a link to the extended version of this article for visual aids and more detailed guidance.
Once you gather the adequate market research, you can do one of the following:
• Create an online store that ships out physical products and merchandise (requires inventory)
• Sell merchandise through eBay auctions or their online stores (requires inventory)
• Create a site that represents vendors as an affiliate (requires no inventory)
• Create your own product, service or software for a digital product (requires no inventory)
Having used at least two of the four places above, you can be assured that you have conducted proper market research to uncover “proof positive” what people are buying and, thus, a profitable niche market.
You can then quickly build out a non-complex site with a simple product offering, find some low cost keywords to use in a Google Adwords Pay-Per-Click campaign with a minimal spend of $50 to test the market and see if you have a winner.
If the initial test results pan out, meaning that you pulled a profit from your test, you can invest more energies, conduct more extensive keyword research and expend more advertising dollars. If the test results do not pan out, find another market until something sticks.
I believe this should arm you with enough information to get you moving toward finding a market with bottomless profits.
About the Author
Jim Morris is the Founder of the wildly popular keyword research tool and search engine positioning service known as NicheBOT.com - http://www.nichebot.com/tour.html - and is one of the most sought after keyword research experts that can discuss keyword research philosophy and the current keyword databases available and includes extra visual aids to supplement this article on types of market research at http://www.nichebot.com/blog/117/market-research/
Showing posts with label Niche Marketing. Show all posts
Showing posts with label Niche Marketing. Show all posts
Tuesday, May 6, 2008
Thursday, January 31, 2008
Exploring the Online Marketing Network
The internet and the World Wide Web (www) have attracted much attention since its appearance. The positive aspect of the internet is that businesses of all sizes have the same amount of exposure. Small business can now compete with the larger business in this relatively new environment. The internet is the most inexpensive marketing tool available in today’s business world, as well as the most cost-effective. The internet is essentially a sales channel, directed towards the consumer.
Placing a business on the internet, will give it incredible exposure, and let a business owner reach millions of users. This opportunity includes the online marketing networker as well. The internet is so much less expensive, compared to other forms of advertising. The online marketing networker could have a website built and up and running for a whole year for the same cost as one day's advertising in the classified section of a local newspaper. The online marketing networker’s message could be seen by people, from around the country and the world, for a fraction of the cost of any other marketing method. The online marketing networker will get more attention from the online prospect than any other method. The personal interaction is present which produces a very intimate selling situation.
Some people are uncomfortable with the internet, due to high tech phobias or to not understanding the associated jargon. The technology is not the relevant issue to the online marketing network. The relevant issue is that the internet represents a “high touch.” The internet provides the online marketing networker a one-to-one relationship with prospects and builds lasting relationships with consumers in a very personal and individualized manner.
The internet is a different marketing medium that requires its own rules and regulations for doing online marketing effectively. Instead of the advertisers sending a message to a targeted audience that acts or dismisses the call to action, online consumers seek out information and advertising. The consumers are the initiators of communication. Yet the internet is not a get-rich-quick scheme. Success on the internet requires full understanding of the concept, hard work, attention to detail, and constant promotional activity. The internet as a marketing tool is not about fancy graphics only; it's also about valuable industry information, professional marketing efforts and reliable hosting service, making it fast and easy to download information.
The online marketing networker requires a different approach for development of online marketing network website. The following are four tips for the online marketing networker:
1. Building a professional online marketing network website with compelling copy, with the sole objective of obtaining more leads, more sales, and increased profitability, using fine, yet reasonable graphics and scripts to make it rich and appealing to the site visitors.
2. Use powerful, proven marketing strategies and techniques that allow your website to recognize excellent results and concurrently cutting online marketing network costs.
3. Improve the performance of the online marketing network website and transform it into a persuasive money making vehicle.
4. Employ customized and innovative marketing campaigns to increase online marketing network exposure and secure consistently superior results from the sales and marketing efforts.
Cherie Ang is the owner of http://www.SGProfitSite.com. To find the best home based business ideas and opportunities so you can work at home visit: http://www.SGProfitSite.com
Placing a business on the internet, will give it incredible exposure, and let a business owner reach millions of users. This opportunity includes the online marketing networker as well. The internet is so much less expensive, compared to other forms of advertising. The online marketing networker could have a website built and up and running for a whole year for the same cost as one day's advertising in the classified section of a local newspaper. The online marketing networker’s message could be seen by people, from around the country and the world, for a fraction of the cost of any other marketing method. The online marketing networker will get more attention from the online prospect than any other method. The personal interaction is present which produces a very intimate selling situation.
Some people are uncomfortable with the internet, due to high tech phobias or to not understanding the associated jargon. The technology is not the relevant issue to the online marketing network. The relevant issue is that the internet represents a “high touch.” The internet provides the online marketing networker a one-to-one relationship with prospects and builds lasting relationships with consumers in a very personal and individualized manner.
The internet is a different marketing medium that requires its own rules and regulations for doing online marketing effectively. Instead of the advertisers sending a message to a targeted audience that acts or dismisses the call to action, online consumers seek out information and advertising. The consumers are the initiators of communication. Yet the internet is not a get-rich-quick scheme. Success on the internet requires full understanding of the concept, hard work, attention to detail, and constant promotional activity. The internet as a marketing tool is not about fancy graphics only; it's also about valuable industry information, professional marketing efforts and reliable hosting service, making it fast and easy to download information.
The online marketing networker requires a different approach for development of online marketing network website. The following are four tips for the online marketing networker:
1. Building a professional online marketing network website with compelling copy, with the sole objective of obtaining more leads, more sales, and increased profitability, using fine, yet reasonable graphics and scripts to make it rich and appealing to the site visitors.
2. Use powerful, proven marketing strategies and techniques that allow your website to recognize excellent results and concurrently cutting online marketing network costs.
3. Improve the performance of the online marketing network website and transform it into a persuasive money making vehicle.
4. Employ customized and innovative marketing campaigns to increase online marketing network exposure and secure consistently superior results from the sales and marketing efforts.
Cherie Ang is the owner of http://www.SGProfitSite.com. To find the best home based business ideas and opportunities so you can work at home visit: http://www.SGProfitSite.com
Monday, January 14, 2008
Tricks to Starting an Online Business in less than 24 Hours
The biggest challenge anyone has to making money on the internet is learning how to market or advertise your business on the web. With that said, here are the tricks in starting your online business.
The first thing you must do is to start small (investment) and learn your way through the mud. Find a business you can start for $20 or less. Then, find a mentor who you can rely on to bounce questions off their head almost anytime of day. This person will become much more than a mentor or friend, they will become your life-blood to online success. All of us have one or several of these people and they make that much of a difference.
Knowledge and training kind of go hand in hand. You need to have access to a library of information that can help you learn how to market, where to market and what to pay for that marketing expense. When your computer is turned on, it is very easy to get lead astray. One simple email can take you off task. Before you turn on your compute, have a plan laid out that will help you stay on task and keep you in the trenches.
Your business must include "add-on" products. Much like stacking a set of books one on top of each other, you need to find a business that allows you to add on products that will increase your income from one single personal contact. Your best customers will always be inclined to purchase more from you, as long as you have a quality product.
Business tools if at all possible should be a covered expense by your company. Yes, you can start out selling for clickbank, but you better have your own website to do it with.
A good company will include all your business tools without you having to pay a dime for them. I am talking about a system which includes: web hosting, domain name, programming, SEO managing, maintenance, forum, training library, etc.
You need "high in demand" products. Some of the best products are digital in nature. "How to" products are a hot commodity on and off the internet and if you find them, market them, you will make some good money.
Online Web Secrets
The first thing you must do is to start small (investment) and learn your way through the mud. Find a business you can start for $20 or less. Then, find a mentor who you can rely on to bounce questions off their head almost anytime of day. This person will become much more than a mentor or friend, they will become your life-blood to online success. All of us have one or several of these people and they make that much of a difference.
Knowledge and training kind of go hand in hand. You need to have access to a library of information that can help you learn how to market, where to market and what to pay for that marketing expense. When your computer is turned on, it is very easy to get lead astray. One simple email can take you off task. Before you turn on your compute, have a plan laid out that will help you stay on task and keep you in the trenches.
Your business must include "add-on" products. Much like stacking a set of books one on top of each other, you need to find a business that allows you to add on products that will increase your income from one single personal contact. Your best customers will always be inclined to purchase more from you, as long as you have a quality product.
Business tools if at all possible should be a covered expense by your company. Yes, you can start out selling for clickbank, but you better have your own website to do it with.
A good company will include all your business tools without you having to pay a dime for them. I am talking about a system which includes: web hosting, domain name, programming, SEO managing, maintenance, forum, training library, etc.
You need "high in demand" products. Some of the best products are digital in nature. "How to" products are a hot commodity on and off the internet and if you find them, market them, you will make some good money.
Online Web Secrets
Tuesday, January 8, 2008
Making Money From Keywords Through Adsense
Although it is not that difficult to get started in Adsense and have your site producing revenue while you sleep, it is much more difficult to make this venture actually payoff. The trick to becoming successful in gaining a number of hits on your site it through the proper use of keywords. When used correctly, keywords will bring browsers to your site quickly and often. So how do you develop the power of your keywords? Here are a few tricks!
Keep It Simple
If you want to generate hits on your Adsense link, it is best to keep your site uncluttered and focused on the keywords. An abundance of text will only make viewers go elsewhere and will cause the keywords to get lost in the shuffle. Keeping it simple also applies to the design of the page. This means keeping the “flash” of a site to a minimum. The easier the keywords are to locate without needless distraction, the more likely you are to have successful hits.
Be Specific
Nothing can kill the possibility for successful hits quicker than too many keywords on one page. It is important to be very specific and to keep your keywords grouped together on themed pages. This will ensure a large amount of hits on pages that interest the browser.
Diversify Your Site
Even though you should try to be specific on the individual pages, it could greatly increase the productivity of your site to have multiple pages that are very heavy in keywords. These keywords could be as different as you want them to be. Indeed, some webmasters actually make their pages as different as possible in order to attract several types of users that will search using a variety of keywords.
Get The Most Out of Search Engines
One of the most effective ways to make sure you get the most out of keywords and Adsense is to understand how search engines actually work. Often times, search engines will pick up key words that are a part of a file name or within the first few words of a document. By placing keywords in these places and ensuring that they are prominent, you will be greatly increasing the chances of a large number of hits on your site.
Know What Keywords Sell
Before you try to gain some income through Adsense, it might be important for you know exactly what words are the hottest key words on the internet. Tope search engines will most often give you this information for free and many even have it posted. By tailoring your keywords, you can cash in on the productivity and trends of others in order to make sure that you do not fall behind and that you generate plenty of hits on your site. It is only through a volume of hits that Adsense is able to create any payoff. By knowing the kewords that will generate enough views to make your site worthwhile, you will be in a better position to generate income from the hits.
Check Out Your Own Site
This is a great way to find out how easily it is for viewers to find your site. Type in the keywords of your site and see how easy it is to “stumble” across your own site. By doing a little research, it will enable you to find out exactly how your site will appear to the casual viewer. This will help you to tweak the site to become more readily noticed.
Gary Fountain runs websites on Rich Adsense Keywords and Profitable-In-4-mation. Please check www.richadsensekeywords.com/articlesubmission
Keep It Simple
If you want to generate hits on your Adsense link, it is best to keep your site uncluttered and focused on the keywords. An abundance of text will only make viewers go elsewhere and will cause the keywords to get lost in the shuffle. Keeping it simple also applies to the design of the page. This means keeping the “flash” of a site to a minimum. The easier the keywords are to locate without needless distraction, the more likely you are to have successful hits.
Be Specific
Nothing can kill the possibility for successful hits quicker than too many keywords on one page. It is important to be very specific and to keep your keywords grouped together on themed pages. This will ensure a large amount of hits on pages that interest the browser.
Diversify Your Site
Even though you should try to be specific on the individual pages, it could greatly increase the productivity of your site to have multiple pages that are very heavy in keywords. These keywords could be as different as you want them to be. Indeed, some webmasters actually make their pages as different as possible in order to attract several types of users that will search using a variety of keywords.
Get The Most Out of Search Engines
One of the most effective ways to make sure you get the most out of keywords and Adsense is to understand how search engines actually work. Often times, search engines will pick up key words that are a part of a file name or within the first few words of a document. By placing keywords in these places and ensuring that they are prominent, you will be greatly increasing the chances of a large number of hits on your site.
Know What Keywords Sell
Before you try to gain some income through Adsense, it might be important for you know exactly what words are the hottest key words on the internet. Tope search engines will most often give you this information for free and many even have it posted. By tailoring your keywords, you can cash in on the productivity and trends of others in order to make sure that you do not fall behind and that you generate plenty of hits on your site. It is only through a volume of hits that Adsense is able to create any payoff. By knowing the kewords that will generate enough views to make your site worthwhile, you will be in a better position to generate income from the hits.
Check Out Your Own Site
This is a great way to find out how easily it is for viewers to find your site. Type in the keywords of your site and see how easy it is to “stumble” across your own site. By doing a little research, it will enable you to find out exactly how your site will appear to the casual viewer. This will help you to tweak the site to become more readily noticed.
Gary Fountain runs websites on Rich Adsense Keywords and Profitable-In-4-mation. Please check www.richadsensekeywords.com/articlesubmission
Thursday, January 3, 2008
How to Start a Niche Affiliate Marketing Program
Niche affiliate marketing programs are big business nowadays but it takes some time to get your business going. First of all you need to find something that you are really interested in or something that you can see is generating a lot of interest online. Find the one that interests you most and that is paying a good commission rate before you sign up. There are some really good niche affiliate marketing programs out there that offer comprehensive training to affiliates.
Once you have signed up for a product and uploaded the banners etc you should test the product that is being offered, often this will be a digital information product. If you test the product yourself then you will do a much better job of recommending it to people who visit your website. You will of course have made sure that you optimize your website for the search engines and that you add good content and reviews of the product on a regular basis.
A good niche affiliate marketing program will teach you to be up to date in your niche by joining forums on the subject and getting involved in online discussions in your field. A good niche affiliate marketing program will tell you that immersion in the subject will help to make your sales letters and articles better. You will be giving your customers what they want because they will be enthused by your passion for the subject.
A niche affiliate marketing program is much more successful if you have a great sales letter that you can send out to your clients. You should offer your visitors a free e-book or ezine if they sign up for your news letter. A good opt in program will make use of one of the auto responder accounts out there which allow you to send solo ad messages. By using an opt in message system you are building a list of potential customers without spamming by sending unsolicited messages.
Another weapon in your campaign to have the best niche affiliate marketing program is to use ezine. There are plenty of affiliates out there who have found that submitting articles on there subject to ezines can help to generate more traffic and more signups for your emails and products. If you are going to do well in niche affiliate marketing then you have to be one step ahead of your competitors.
You need to do all you can to drive more traffic to your website because this is the only way to get more sign ups and more repeat sales. Any emails that you send out should have a link to your website in the signature line and a short but effective product description. These are the keys to launching a successful niche affiliate marketing program and to building yourself extra income.
Find out how you can profit with your own niche affiliate marketing program in my free e-course "List Building in a Niche Market". http://www.cyber-marketing411.com/niche11
Once you have signed up for a product and uploaded the banners etc you should test the product that is being offered, often this will be a digital information product. If you test the product yourself then you will do a much better job of recommending it to people who visit your website. You will of course have made sure that you optimize your website for the search engines and that you add good content and reviews of the product on a regular basis.
A good niche affiliate marketing program will teach you to be up to date in your niche by joining forums on the subject and getting involved in online discussions in your field. A good niche affiliate marketing program will tell you that immersion in the subject will help to make your sales letters and articles better. You will be giving your customers what they want because they will be enthused by your passion for the subject.
A niche affiliate marketing program is much more successful if you have a great sales letter that you can send out to your clients. You should offer your visitors a free e-book or ezine if they sign up for your news letter. A good opt in program will make use of one of the auto responder accounts out there which allow you to send solo ad messages. By using an opt in message system you are building a list of potential customers without spamming by sending unsolicited messages.
Another weapon in your campaign to have the best niche affiliate marketing program is to use ezine. There are plenty of affiliates out there who have found that submitting articles on there subject to ezines can help to generate more traffic and more signups for your emails and products. If you are going to do well in niche affiliate marketing then you have to be one step ahead of your competitors.
You need to do all you can to drive more traffic to your website because this is the only way to get more sign ups and more repeat sales. Any emails that you send out should have a link to your website in the signature line and a short but effective product description. These are the keys to launching a successful niche affiliate marketing program and to building yourself extra income.
Find out how you can profit with your own niche affiliate marketing program in my free e-course "List Building in a Niche Market". http://www.cyber-marketing411.com/niche11
Tuesday, November 27, 2007
Finding Your Niche In The Affiliate Program Maze
Every person who comes to the internet with the idea of making money soon discovers that their choices are almost limitless. Indeed, the very first step is to make the choice between starting one's own website or locating the perfect affiliate program to join.
Finding an affiliate program is easy; finding the right affiliate program is much more difficult.
To get yourself on the right track, make a list - or business plan if you will - and be sure to ask yourself the most obvious question, "What am I going to sell?"
Here are some factors to consider when deciding the answer to that question:
o Should I choose a physical or digital product?
If you choose to get into the "shipping business" (and there are affiliate programs out there with real physical products), one factor to consider is who covers the costs? Traditionally, the affiliate program owner takes the full brunt of all costs. You, in return, receive a commission for sending a customer to that program (or physical products website).
No fuss, no muss.
However, a majority of the affiliate programs deal with intangibles, so called because the product is received over the internet in a "virtual" form. Digital ebooks, videos, training materials, and more are offered through various affiliate programs online.
This choice, too, offers very little hands on - your job will be to find others to tell about the program and get them to your affiliate program website.
Which leads us to...
o How hard do I want to work?
Investigative research is critical to successfully choosing the proper program online from which to make money. Choosing a physical product in high demand but with little competition means more commission checks in your bank account. Picking an intangible affiliate program with high demand but smaller competition (known as a "niche") may mean the difference to successfully making money online... or not. Choose a program with too many variables, too much competition, and the going is going to be rough. Research is critical.
o Will funding (your own) be an issue?
Regardless of the type of affiliate program (physical or intangible), you will need to factor in the cost of doing business online. Word of mouth, or viral marketing, will only get you so far. Some affiliate programs have a group buying power - more or less - and help you offset your advertising costs. Other affiliate programs require you to have the funds on hand to spread the word about your chosen venture. Be sure to add in advertising and marketing costs on top of any fees it may cost you to join your chosen affiliate program.
o More about your competition
If you have a special interest in some product add the words "niche marketing" to your vocabulary. Also note that you are headed in the right direction. Find a niche. Niche affiliate programs mean you will be searching out spots where very specific groups of individuals hang - in order to tell them about your chosen online business.
Instead of trying to persuade (and reach) millions, choosing a niche-type approach means locating individuals already looking for what you have found - then just telling them about it.
In theory, making money online sounds easy. Do not be misled, it is a business like any other business and requires planning. But, if you have the wherewithal and desire to truly make money online, choosing the best affiliate program is an ideal first option.
Richard Morgan highly recommends investigating an easy to get started affiliate program at Affiliate Marketing Steps.com.
Finding an affiliate program is easy; finding the right affiliate program is much more difficult.
To get yourself on the right track, make a list - or business plan if you will - and be sure to ask yourself the most obvious question, "What am I going to sell?"
Here are some factors to consider when deciding the answer to that question:
o Should I choose a physical or digital product?
If you choose to get into the "shipping business" (and there are affiliate programs out there with real physical products), one factor to consider is who covers the costs? Traditionally, the affiliate program owner takes the full brunt of all costs. You, in return, receive a commission for sending a customer to that program (or physical products website).
No fuss, no muss.
However, a majority of the affiliate programs deal with intangibles, so called because the product is received over the internet in a "virtual" form. Digital ebooks, videos, training materials, and more are offered through various affiliate programs online.
This choice, too, offers very little hands on - your job will be to find others to tell about the program and get them to your affiliate program website.
Which leads us to...
o How hard do I want to work?
Investigative research is critical to successfully choosing the proper program online from which to make money. Choosing a physical product in high demand but with little competition means more commission checks in your bank account. Picking an intangible affiliate program with high demand but smaller competition (known as a "niche") may mean the difference to successfully making money online... or not. Choose a program with too many variables, too much competition, and the going is going to be rough. Research is critical.
o Will funding (your own) be an issue?
Regardless of the type of affiliate program (physical or intangible), you will need to factor in the cost of doing business online. Word of mouth, or viral marketing, will only get you so far. Some affiliate programs have a group buying power - more or less - and help you offset your advertising costs. Other affiliate programs require you to have the funds on hand to spread the word about your chosen venture. Be sure to add in advertising and marketing costs on top of any fees it may cost you to join your chosen affiliate program.
o More about your competition
If you have a special interest in some product add the words "niche marketing" to your vocabulary. Also note that you are headed in the right direction. Find a niche. Niche affiliate programs mean you will be searching out spots where very specific groups of individuals hang - in order to tell them about your chosen online business.
Instead of trying to persuade (and reach) millions, choosing a niche-type approach means locating individuals already looking for what you have found - then just telling them about it.
In theory, making money online sounds easy. Do not be misled, it is a business like any other business and requires planning. But, if you have the wherewithal and desire to truly make money online, choosing the best affiliate program is an ideal first option.
Richard Morgan highly recommends investigating an easy to get started affiliate program at Affiliate Marketing Steps.com.
Thursday, November 1, 2007
Niche Marketing Secrets - A Peek into The Guru Mind and Niche Websites
Niche marketers are constantly searching for answers, and hunger for the Holy Grail to niche marketing. Perhaps what we frequently may ask is what the real big time gurus are doing to their niche websites that make them so much cash everyday that make all of us drool over. What are their niche marketing secrets?
I guess that there are no real niche marketing secrets. Oops, before you jump at me, let me explain. Basically, there are no secrets, but it is just that niche marketing gurus know and do something which we do not know. What do they do really? Here are some elements that explain their niche marketing success behind all niche websites they build.
1. A Good Grasp of Knowledge
Do not be an information garbage bin. The whole internet is flooded with tons upon tons of free reports, articles, blog posts, forum posts and information is everywhere. But marketers just simply cannot pinpoint what works and which niche can be a good one to create profitable niche websites out of it. Too much unprocessed information is digital trash. You really need to brush aside distractions, sit down, think through and get into some action testing out different niches. Some may work, some may fail miserably. But at the end of the day, you would figure out a system that works well.
2. Huge Resources
Niche Marketing Gurus do not do all the work themselves. In fact, some do not work at all. They have whole teams of writers, graphic designers and so on to toil for them. These guys have mastered the concept of niche marketing and are able to work out a system that keeps repeating the proven steps to create tons of profitable niche websites. And they can do so with huge resources to exponentially shoot up their earnings.
Of course, you may whine that you do not have the money or resources to build an empire of niche websites that pump in cash everyday. Well, at the beginning, you may have to get your hands dirty on every task from learning basic HTML to create a blog, learning how to modify a template, how to submit an RSS feed for more traffic and so on.
But as a learning point here, you must always set aside time to think how you can automate each task so that you can have more time to grow your mini empire of niche websites. This can mean hiring people to help you with the content creation, or even investing in automated blogging software that can do the menial and boring tasks for you. With automated tools, you can automate tasks, and achieve much more within the 24 hours you have everyday. You can use that to build more niche websites, or think of more ways to monetize these niche websites. Think about the possibilities!
Let us paint a picture here. Mr Newbie Niche Marketer finally sorts out his thoughts and starts to build 1 niche website a week. And he is diligent in the creation and updating and does that consistently. At the very best, he can only build 4 niche websites every month. And his income sees a small improvement each month. Maybe each website earns him $50 every month. So his income climbs $200 every month. Not bad!
But compare to the Niche Marketing Guru who contracts a software developer to build him automated blogging software that create niche websites on autopilot. With that, he can build 10 to 20 niche websites within a day. So he adds $15,000 to $30,000 every month to his bottom line.
See the difference in the way niche marketing is done?
This is how these Niche Marketing Gurus are making great income while you still struggle with petty income. What if this kind of powerful software is in your hands? Can you imagine how you could get the cutting edge like the guru? Perhaps, you can even become a Niche Marketing Guru yourself one day. Find out how through my niche marketing blog.
About the Author
Davion is your near-Guru Niche Marketer who uses automated software heavily to grow his empire of niche blogs. Everyone should work smarter, not harder. Steal a peak at his secret niche marketing weapon Niche Empire Generator today!
I guess that there are no real niche marketing secrets. Oops, before you jump at me, let me explain. Basically, there are no secrets, but it is just that niche marketing gurus know and do something which we do not know. What do they do really? Here are some elements that explain their niche marketing success behind all niche websites they build.
1. A Good Grasp of Knowledge
Do not be an information garbage bin. The whole internet is flooded with tons upon tons of free reports, articles, blog posts, forum posts and information is everywhere. But marketers just simply cannot pinpoint what works and which niche can be a good one to create profitable niche websites out of it. Too much unprocessed information is digital trash. You really need to brush aside distractions, sit down, think through and get into some action testing out different niches. Some may work, some may fail miserably. But at the end of the day, you would figure out a system that works well.
2. Huge Resources
Niche Marketing Gurus do not do all the work themselves. In fact, some do not work at all. They have whole teams of writers, graphic designers and so on to toil for them. These guys have mastered the concept of niche marketing and are able to work out a system that keeps repeating the proven steps to create tons of profitable niche websites. And they can do so with huge resources to exponentially shoot up their earnings.
Of course, you may whine that you do not have the money or resources to build an empire of niche websites that pump in cash everyday. Well, at the beginning, you may have to get your hands dirty on every task from learning basic HTML to create a blog, learning how to modify a template, how to submit an RSS feed for more traffic and so on.
But as a learning point here, you must always set aside time to think how you can automate each task so that you can have more time to grow your mini empire of niche websites. This can mean hiring people to help you with the content creation, or even investing in automated blogging software that can do the menial and boring tasks for you. With automated tools, you can automate tasks, and achieve much more within the 24 hours you have everyday. You can use that to build more niche websites, or think of more ways to monetize these niche websites. Think about the possibilities!
Let us paint a picture here. Mr Newbie Niche Marketer finally sorts out his thoughts and starts to build 1 niche website a week. And he is diligent in the creation and updating and does that consistently. At the very best, he can only build 4 niche websites every month. And his income sees a small improvement each month. Maybe each website earns him $50 every month. So his income climbs $200 every month. Not bad!
But compare to the Niche Marketing Guru who contracts a software developer to build him automated blogging software that create niche websites on autopilot. With that, he can build 10 to 20 niche websites within a day. So he adds $15,000 to $30,000 every month to his bottom line.
See the difference in the way niche marketing is done?
This is how these Niche Marketing Gurus are making great income while you still struggle with petty income. What if this kind of powerful software is in your hands? Can you imagine how you could get the cutting edge like the guru? Perhaps, you can even become a Niche Marketing Guru yourself one day. Find out how through my niche marketing blog.
About the Author
Davion is your near-Guru Niche Marketer who uses automated software heavily to grow his empire of niche blogs. Everyone should work smarter, not harder. Steal a peak at his secret niche marketing weapon Niche Empire Generator today!
Wednesday, October 24, 2007
The Power of Niche Marketing
The old adage "when everybody's your customer, nobody's your customer" is absolutely true and profoundly important. Only giant (ignorant) companies have the resources necessary to try and market a product to everybody who can possibly buy it; it is a terrible mistake for entrepreneurial companies to market to everybody.
Entrepreneurs Must Create A Sales Breakthrough By Niche-ing Their Business
"Specialization" or "perceived specialization" can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a "big fish in a small pond."
Lead In Your Niche Market
Niche markets offer smaller opportunities than the mainstream, public marketplace, but they also provide a long list of appealing, offsetting benefits, including lower testing costs and investments, more predictable results, ease of message-to-market matching, affordable use of many media, high dollar units of sale, high margins, and so on. There is also this opportunity: to quickly and (relatively) inexpensively establish a visible, recognized leadership position.
"If you can't be first in your niche, redefine your niche" - Al Ries
Remember, you’ll make bigger waves jumping up and down in a small pond as an alternative to jumping up and down in the ocean. Niche your marketing efforts and watch your revenues soar!
One final note; in order to leverage your niche – you must become an avid student of lead generation and marketing strategy – the high-payoff items for necessary to succeed in business. I've developed a toolkit that gives you powerful 1-2-3 lead generation techniques that can skyrocket your success. You can find it on my site http://www.TrustCycleSelling.com. Click on Trust Cycle Selling program to learn more. It's a great resource from my personal library for yours.
Dedicated To Multiplying Your Sales; (c) Joe Heller, All Rights Reserved Worldwide
Joe Heller is one of the most popular, in-demand speakers today on lead generation, sales and marketing topics. Over 22,000 people a year sit spellbound as Joe delivers more "actionable content" per minute than any other speaker alive. For more information go to http://www.keynoteresource.com
Entrepreneurs Must Create A Sales Breakthrough By Niche-ing Their Business
"Specialization" or "perceived specialization" can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a "big fish in a small pond."
Lead In Your Niche Market
Niche markets offer smaller opportunities than the mainstream, public marketplace, but they also provide a long list of appealing, offsetting benefits, including lower testing costs and investments, more predictable results, ease of message-to-market matching, affordable use of many media, high dollar units of sale, high margins, and so on. There is also this opportunity: to quickly and (relatively) inexpensively establish a visible, recognized leadership position.
"If you can't be first in your niche, redefine your niche" - Al Ries
Remember, you’ll make bigger waves jumping up and down in a small pond as an alternative to jumping up and down in the ocean. Niche your marketing efforts and watch your revenues soar!
One final note; in order to leverage your niche – you must become an avid student of lead generation and marketing strategy – the high-payoff items for necessary to succeed in business. I've developed a toolkit that gives you powerful 1-2-3 lead generation techniques that can skyrocket your success. You can find it on my site http://www.TrustCycleSelling.com. Click on Trust Cycle Selling program to learn more. It's a great resource from my personal library for yours.
Dedicated To Multiplying Your Sales; (c) Joe Heller, All Rights Reserved Worldwide
Joe Heller is one of the most popular, in-demand speakers today on lead generation, sales and marketing topics. Over 22,000 people a year sit spellbound as Joe delivers more "actionable content" per minute than any other speaker alive. For more information go to http://www.keynoteresource.com
Wednesday, October 17, 2007
What is Niche Marketing?
Niche marketing instills trusting and long-term buyer to client relationships for a company willing to invest the time and money. Most other marketing campaigns seek to bring in immediate clientele or profit and often do not have dedicated repeat buyers. Niche marketing requires delicate information regarding the target group. Companies seeking out niche markets realize the grounds of sale seem relatively simplistic but find difficulty in actually obtaining customers from within the group.
Niche marketing targets groups of interest for people bound together by a certain hobby, activity or common belief structures. This makes it difficult for prospective salesmen to get a word in about a product or service. Your company must be dedicated to researching details about the group of interest before looking into ways of making a sale. A niche marketing company has a good advantage over others because time, investment and dedication to clientele secure life-long, business relationships. You will not have to depend on the marketing campaign to spark public interest in order to keep the business running.
Companies interested in niche marketing need to know a few key points about niche marketing success before creating a business plan. Key Points to Niche Marketing
1. Finding a niche for your product or service is only the beginning.
2. Time must be dedicated to researching the niche, learning inner-circle jargon and getting to know real reasons why the niche might like to buy your product or service.
3. The most difficult and time-consuming aspect of a niche market pertains to establishing long-term, trusting relationships with prospective clientele. This could take anywhere from 1-3 months and the more time you dedicate to establishing the relationships before making a sale, the better your future selling market will be.
4. Talking with the community and participating in events provides a foot in the door. Be careful not to come off arrogant about details you know about the niche. Your target audience has been at their interest or hobby for quite a while and won’t take very well to what seems to be a “know-it-all”. Try and side yourself with the group leader and learn from them as if they were your mentor.
5. Make sure to have a business plan including after-sale customer satisfaction mechanisms. Letting a customer know they were more than just a sale secures the individual’s return business.
6. Niche marketing requires work. There is no way around the investments you need to make when targeting a group of interest. Don’t be discouraged. The investments often return two-fold or three-fold in niche marketing success. Ad campaigns, eBook or mass advertising tactics do not hold much ground within niche marketing. Most advertising campaigns should be done by word of mouth, being involved in the community. Providing excellent customer service will help ease the buyers into your product or service. Never move too fast, and don’t go to slow in the beginning stages of niche marketing.
There stands a fine line between being accepted or trusted by the group of interest and having the door closed to sales because you came off as a shady ‘sell and run’ salesman. Keep your morale up when starting off in a niche market. There’s nothing more appealing to a group of interest than confidence in one’s product or services. Niche marketing can be fun and extremely profitable in the long run given the right investments.
Jude Wright is the owner of the Recipe Script found at http://RecipeScript.com. Recipe website niches are among the most popular and profitable niches on the Internet. Pick up her new free ebook, "30 Day Success Plan for Your Recipe Niche Site" at her website.
Niche marketing targets groups of interest for people bound together by a certain hobby, activity or common belief structures. This makes it difficult for prospective salesmen to get a word in about a product or service. Your company must be dedicated to researching details about the group of interest before looking into ways of making a sale. A niche marketing company has a good advantage over others because time, investment and dedication to clientele secure life-long, business relationships. You will not have to depend on the marketing campaign to spark public interest in order to keep the business running.
Companies interested in niche marketing need to know a few key points about niche marketing success before creating a business plan. Key Points to Niche Marketing
1. Finding a niche for your product or service is only the beginning.
2. Time must be dedicated to researching the niche, learning inner-circle jargon and getting to know real reasons why the niche might like to buy your product or service.
3. The most difficult and time-consuming aspect of a niche market pertains to establishing long-term, trusting relationships with prospective clientele. This could take anywhere from 1-3 months and the more time you dedicate to establishing the relationships before making a sale, the better your future selling market will be.
4. Talking with the community and participating in events provides a foot in the door. Be careful not to come off arrogant about details you know about the niche. Your target audience has been at their interest or hobby for quite a while and won’t take very well to what seems to be a “know-it-all”. Try and side yourself with the group leader and learn from them as if they were your mentor.
5. Make sure to have a business plan including after-sale customer satisfaction mechanisms. Letting a customer know they were more than just a sale secures the individual’s return business.
6. Niche marketing requires work. There is no way around the investments you need to make when targeting a group of interest. Don’t be discouraged. The investments often return two-fold or three-fold in niche marketing success. Ad campaigns, eBook or mass advertising tactics do not hold much ground within niche marketing. Most advertising campaigns should be done by word of mouth, being involved in the community. Providing excellent customer service will help ease the buyers into your product or service. Never move too fast, and don’t go to slow in the beginning stages of niche marketing.
There stands a fine line between being accepted or trusted by the group of interest and having the door closed to sales because you came off as a shady ‘sell and run’ salesman. Keep your morale up when starting off in a niche market. There’s nothing more appealing to a group of interest than confidence in one’s product or services. Niche marketing can be fun and extremely profitable in the long run given the right investments.
Jude Wright is the owner of the Recipe Script found at http://RecipeScript.com. Recipe website niches are among the most popular and profitable niches on the Internet. Pick up her new free ebook, "30 Day Success Plan for Your Recipe Niche Site" at her website.
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