In order to make money online, you must make certain to select the best program for yourself. Here are a few guidelines to use while reviewing various income producing programs.
When you set out to make money online there are several factors you should consider before making the final choice of program that will work for you. In order to be successful at such a money opportunity, you should be in sync with the philosophy and style of the program as well as being certain of the quality of the program that you select. There are many types of money making programs on the internet. Take the time to do the due diligence on each program you are considering before making the final choice of program.
Time required
One of the first things to consider when you decide to open an internet program and make money online is the amount of time that will be required of you in order to effectively manage the program that you select. Almost all programs require a significant amount of your time, regardless of the hype that is attached to the advertisement. An important part of the time element of running a business is the completion of completing the business plan. Each step and each element of the business plan should be visualized and completed prior to going on the next element of the plan.
Investment
It is difficult to imagine a method to make money online that does not require the use of some financial investment from the entrepreneur. You may have to pay a franchise fee, or you may be required to purchase a location and fixtures for your retail business. The investment may be a simple helping of good old American ingenuity for your business. Your funding for a financial investment can come from your own nest egg, or via help from family and friends. Another alternative is the receipt of grants or awards from the government or other entities. Having enough financial backing to carry you through the first weeks and months of the program operation is vitally important.
Customer Support
A very important component that should be present in any program to make money online is that of an effective and efficient customer support team. If a program is quick to provide accurate staff to answer questions direct about the components, operations and results of such a program. The information must be accurate and must be explained in a way that is understandable to the listener. Not only must the information provided be accurate and understandable, it must be timely. An email that refers you to another page on the website with no further method of contacting anyone for further information about the program is not useful. Neither is high pressure telephone contact with a scripted message.
Interest
The program must contain elements that interest you as the owner. If you don't care about the product or service that you are selling, the potential customers will know that. You must understand and believe in your product or service in order to sell the product. If you don't have a real interest and understanding you won't be able to convey that information to others effectively.
With Make Money or Make Money Online, you never need worry about lack of information to make the cash online when you open the links on this web page. The best free information on the internet is found right here.
Showing posts with label Affiliate Directories. Show all posts
Showing posts with label Affiliate Directories. Show all posts
Monday, April 14, 2008
Thursday, March 20, 2008
Get Your Share Of Affiliate Profits
According to a report from MarketSherpa, affiliate sales in 2006 amounted to 6.5 billion dollars. That’s Billion with a B. This is a phenomenal amount of money. Are you getting your share of affiliate profits?
The hottest sectors were adult, gambling, and retail. Areas that are expected to do well in the future are: cell phones, finance, travel, entertainment, and Internet related services. If you have not been able to make money using affiliate programs in the past, there may be an opportunity here for you.
You might start out by doing some research on affiliate programs in these hot areas. This works best if the product can be related to the content on your site or blog. Find two or three products in each area. Then look at each of the sales pages. Are they compelling? Do they make you want to buy the product? If you answer “no” to either of these questions, you should continue your search and look for other products.
Once you have found what you consider the best product in each category, develop at least two attractive ads for each product. Include a tracking string with each link so that you can determine which ad performs the best. Place these ads in various places through your site.
Keep records as to how each ad is doing. This is a key component to any ad campaign. Eliminate the worst performing ads and replace them with new ads. Again, make sure you include the tracking information. Continue this process until you can no longer see improvements in your ads.
Of course, this technique only works if you have traffic coming to your site. If you are just starting out and not getting much traffic, use a variety of traffic generation methods to bring in visitors. By using products in the strongest niches, you should begin to get your share of affiliate profits.
Do you want to learn how to make affiliate money? Get my new ebook and start making money online!
Learn How To Make Affiliate Profits!
Start Making Affiliate Profits
Are You Making Money?
FREE Ebook – Make Money Every Day!
Discover how to
Write Your Own Ebook And Make BIG Money!
The hottest sectors were adult, gambling, and retail. Areas that are expected to do well in the future are: cell phones, finance, travel, entertainment, and Internet related services. If you have not been able to make money using affiliate programs in the past, there may be an opportunity here for you.
You might start out by doing some research on affiliate programs in these hot areas. This works best if the product can be related to the content on your site or blog. Find two or three products in each area. Then look at each of the sales pages. Are they compelling? Do they make you want to buy the product? If you answer “no” to either of these questions, you should continue your search and look for other products.
Once you have found what you consider the best product in each category, develop at least two attractive ads for each product. Include a tracking string with each link so that you can determine which ad performs the best. Place these ads in various places through your site.
Keep records as to how each ad is doing. This is a key component to any ad campaign. Eliminate the worst performing ads and replace them with new ads. Again, make sure you include the tracking information. Continue this process until you can no longer see improvements in your ads.
Of course, this technique only works if you have traffic coming to your site. If you are just starting out and not getting much traffic, use a variety of traffic generation methods to bring in visitors. By using products in the strongest niches, you should begin to get your share of affiliate profits.
Do you want to learn how to make affiliate money? Get my new ebook and start making money online!
Learn How To Make Affiliate Profits!
Start Making Affiliate Profits
Are You Making Money?
FREE Ebook – Make Money Every Day!
Discover how to
Write Your Own Ebook And Make BIG Money!
Saturday, February 2, 2008
The Essence of Affiliate Management
If you have a product that you want to sell, whether it's an e-book, audio or video, it's usually a very wise idea to create an affiliate program around it.
If you have an affiliate program for your product, you will get a ton of traffic that you would not normally have received.
The reason is because a lot of people will promote your product for you when you're paying them a commission to do it!
Would you rather have 100 people buy your product from you? Or would you rather have 100 affiliates when each has a hundred people buying your product from them?
It's a no-brainer when there can be a better way to boost your income by leveraging on the combined efforts of hundreds of affiliates to sell for you. This demand for a better way creates a market for affiliate management software (like JVManager) which makes the whole process of setting up, recording and releasing commissions so much more...well, manageable.
Without such a software, you would never have been able to get the amount of traffic and sales multiple promoters could give you, compared to achieving it all by yourself. It would have been impossible to 'promote' every customer into an affiliate automatically. Talk about missing out on an exponential effect on your financial bottomline!
Let's begin with explaining what an affiliate program is.
An affiliate program is a way to offer partners who are interested in promoting your product or service a share of the profits generated after they make a sale. Your affiliate partners are "commissioned salespeople" who will take your marketing message to their audience, convince them to buy from you, and then get paid a proportion of the profit they create for your business.
The advantages of having affiliates (or associates) build your business and help you with marketing is that you have no upfront expense to cover. Apart from setting up an infrastructure to manage affiliates and create marketing material for them to use, you pay nothing until after a sale has been made. Contrast this with conventional advertising where you pay first, and then hope you make enough sales to make back your investment. Another benefit is you can reach an audience through your affiliates which you otherwise wouldn't be able to by yourself. This multiplies your reach and can explode your sales and profits.
Unfortunately, despite the benefits, running an affiliate program is not as easy as it seems because the symbiosis or synergistic relationship between affiliates and merchants is not always and fully understood. The most successful programs are based on mutual respect, open dialogue, and proper recognition and reward for success.
The affiliate management software can only go so far with proper reporting of up-to-date statistics like number of impressions, click-throughs, leads, sales, 2nd-tier affiliates and others on a monthly and daily basis. But of course it wouldn't be called an affiliate management software if it can't process these data, so there are features that affiliate managers must look out for and diligently evaluate before they prepares to invest in a software. Affiliates would want to know what statistics are available so that they can determine how well they are succeeding.
On the managers' part, they are obliged to provide all the sales tools and material affiliates need to sell their products as effectively as possible. This is not easily done because:
1) they become lazy :)
2) they presume affiliates know what to do.
Affiliates must feel they are well equipped to sell the merchants' products because even if they have not reviewed the products themselves, only the merchants know their stuff best and how to present them to the audience in the best possible light.
Besides the standard affiliate link, the tools for online promotion include banner graphics, e-mail messages, pay-per-click (PPC) ads, a giveaway viral report, a review article, PLR articles, testimonials, one-time offer (OTO) page, forum signatures, press releases, popup HTML codings and other affiliate marketing suggestions affiliates can take up.
The truly successful affiliate managers are the ones who can respond and better still, pre-empt the kind of help affiliates typically ask for, thus providing an optimal level of support affiliates require, leading to every possible sales conversion whenever the opportunity arises.
Successful affiliate programs have dedicated personnel that work with the affiliates to ensure that they have the tools that they need, the reporting that is required, and to ensure that they are compensated fairly and in a timely fashion. Again these services are either provided to the affiliates by an individual or team that works directly for the merchant, or by an independent affiliate management company. Either solution is acceptable to affiliates providing that they receive the level of support that they require.
Providing that the affiliates are successful in delivering prospects to a merchant-customers that convert into paying customers-and they earn money, they will continue to promote them, and the more that they earn, the better the promotion is likely to be. Online affiliates have a set amount of "real estate" on their sites for promotion-they of course have to provide content to their visitors-and this is allocated to those merchants from whom they earn the best return. In return, the manager can reward better-performing affiliates according to the results they have achieved.
But bear in mind the reality is that 80%-90% of your affiliates will be inactive under normal circumstances. The Pareto principle also applies that 20% of your affiliates are likely to be responsible for 80% of the total sales.
To keep affiliates motivated, merchants should work with them to create incentive programs and special events that will provide them with opportunities for increased recognition and revenue; for example, increase affiliate commission for a certain time period. They should also take the time to communicate with them whenever possible to help them with their promotions. One method is to publish regular affiliates-only newsletters that contain their statistics for the week/month, affiliate marketing tips, product and promotion updates, interviews with successful affiliates etc. Your affiliates will never forget they joined your program.
Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts!
If you have an affiliate program for your product, you will get a ton of traffic that you would not normally have received.
The reason is because a lot of people will promote your product for you when you're paying them a commission to do it!
Would you rather have 100 people buy your product from you? Or would you rather have 100 affiliates when each has a hundred people buying your product from them?
It's a no-brainer when there can be a better way to boost your income by leveraging on the combined efforts of hundreds of affiliates to sell for you. This demand for a better way creates a market for affiliate management software (like JVManager) which makes the whole process of setting up, recording and releasing commissions so much more...well, manageable.
Without such a software, you would never have been able to get the amount of traffic and sales multiple promoters could give you, compared to achieving it all by yourself. It would have been impossible to 'promote' every customer into an affiliate automatically. Talk about missing out on an exponential effect on your financial bottomline!
Let's begin with explaining what an affiliate program is.
An affiliate program is a way to offer partners who are interested in promoting your product or service a share of the profits generated after they make a sale. Your affiliate partners are "commissioned salespeople" who will take your marketing message to their audience, convince them to buy from you, and then get paid a proportion of the profit they create for your business.
The advantages of having affiliates (or associates) build your business and help you with marketing is that you have no upfront expense to cover. Apart from setting up an infrastructure to manage affiliates and create marketing material for them to use, you pay nothing until after a sale has been made. Contrast this with conventional advertising where you pay first, and then hope you make enough sales to make back your investment. Another benefit is you can reach an audience through your affiliates which you otherwise wouldn't be able to by yourself. This multiplies your reach and can explode your sales and profits.
Unfortunately, despite the benefits, running an affiliate program is not as easy as it seems because the symbiosis or synergistic relationship between affiliates and merchants is not always and fully understood. The most successful programs are based on mutual respect, open dialogue, and proper recognition and reward for success.
The affiliate management software can only go so far with proper reporting of up-to-date statistics like number of impressions, click-throughs, leads, sales, 2nd-tier affiliates and others on a monthly and daily basis. But of course it wouldn't be called an affiliate management software if it can't process these data, so there are features that affiliate managers must look out for and diligently evaluate before they prepares to invest in a software. Affiliates would want to know what statistics are available so that they can determine how well they are succeeding.
On the managers' part, they are obliged to provide all the sales tools and material affiliates need to sell their products as effectively as possible. This is not easily done because:
1) they become lazy :)
2) they presume affiliates know what to do.
Affiliates must feel they are well equipped to sell the merchants' products because even if they have not reviewed the products themselves, only the merchants know their stuff best and how to present them to the audience in the best possible light.
Besides the standard affiliate link, the tools for online promotion include banner graphics, e-mail messages, pay-per-click (PPC) ads, a giveaway viral report, a review article, PLR articles, testimonials, one-time offer (OTO) page, forum signatures, press releases, popup HTML codings and other affiliate marketing suggestions affiliates can take up.
The truly successful affiliate managers are the ones who can respond and better still, pre-empt the kind of help affiliates typically ask for, thus providing an optimal level of support affiliates require, leading to every possible sales conversion whenever the opportunity arises.
Successful affiliate programs have dedicated personnel that work with the affiliates to ensure that they have the tools that they need, the reporting that is required, and to ensure that they are compensated fairly and in a timely fashion. Again these services are either provided to the affiliates by an individual or team that works directly for the merchant, or by an independent affiliate management company. Either solution is acceptable to affiliates providing that they receive the level of support that they require.
Providing that the affiliates are successful in delivering prospects to a merchant-customers that convert into paying customers-and they earn money, they will continue to promote them, and the more that they earn, the better the promotion is likely to be. Online affiliates have a set amount of "real estate" on their sites for promotion-they of course have to provide content to their visitors-and this is allocated to those merchants from whom they earn the best return. In return, the manager can reward better-performing affiliates according to the results they have achieved.
But bear in mind the reality is that 80%-90% of your affiliates will be inactive under normal circumstances. The Pareto principle also applies that 20% of your affiliates are likely to be responsible for 80% of the total sales.
To keep affiliates motivated, merchants should work with them to create incentive programs and special events that will provide them with opportunities for increased recognition and revenue; for example, increase affiliate commission for a certain time period. They should also take the time to communicate with them whenever possible to help them with their promotions. One method is to publish regular affiliates-only newsletters that contain their statistics for the week/month, affiliate marketing tips, product and promotion updates, interviews with successful affiliates etc. Your affiliates will never forget they joined your program.
Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts!
Wednesday, October 10, 2007
Affiliate Programs – Your 10 point check list
It is amazing to think how popular affiliate programs have become in recent years. Today nearly every ecommerce website has an affiliate program.
Although it is normally very quick and easy to join an affiliate program for free, you can save yourself a lot of time and money in the long-term by making sure that you start of with the right company.
I normally always base my decision on joining an affiliate program on the following 10 factors:
1. Product (or Service) - Must be a high quality product that is useful and can help people. You must be able to create a need for the product, at least in your own mind.
2. Company - You should have a positive feeling about the company. If something bothers you then rather walk away.
3. Price - The more affordable the price the more products will be sold through your referrals / promotions. Remember that the cheaper the price the larger your target market will be. Do not waste your time promoting a product that costs thousands of dollars. Rather focus on products that retail for between $10 and $500. That is where the money is.
4. Commission - I would never agree to promote a product or service for under 20% in commission. There are many companies out there with great products and systems that will pay their affiliates 30% and even up to 50% commission. Why settle for 10% when you can earn 50%. Chances are the amount of time you need to put in will be the same.
5. Training and Tools - All good companies will offer their affiliates free training programs on how they can make more money with the program. They will also offer free tools such as banners that the affiliate can put on his own website or they will give the affiliate his own affiliate website. The better the training and tools you receive the better the company.
6. Support - You often need to make quick decisions or revert back to a potential client as soon as possible with an answer to his question. In order to succeed you need great support. You should be able to contact the company any time of the day or night by phone, online messaging or e-mail and get a reply back without delay. A company that does not take the time to reply to my enquiry within at least 24 hours is a company I would rather not work with.
7. No obligation to purchase - You should never have to buy a product before you can become an affiliate. Don't get me wrong, it makes a lot of sense to buy and use the product yourself before recommending it to others but I have never come across a good program that insists its members must buy the product first. I do suggest you seriously consider buying the product once you have checked out the affiliate program as well as the training and support you will receive and made up your mind that you really want to participate.
8. Earnings visibility - Don't waste your time with a company that cannot offer you the online tools of monitoring your referrals and commissions. It should be totally automated and accessible with the click of a button 24 hours a day.
9. Protecting affiliates earnings - Any good company should do their best to look after the financial wellbeing of affiliates and this means ensuring that affiliates receive credit and by implication commission on all referrals that result in sales. As an affiliate you will normally receive a special affiliate code when you join the affiliate program. Lets assume the company's website address is www.abc.com and your affiliate code is 123. You will normally receive your own url to refer people to. In this case the url can be www.abc.com/123. Problem is that some people will think you are a middleman and that by excluding you they will get a better price (which is generally not the case). They will recognize your affiliate code as 123. They may use your url to visit the site but will often try to
sign up by re-typing the url without your code. Many companies protect their affiliates from this practise by having systems in place that will recognize the IP address of a computer and associate it with your affiliate code. Even if the potential customer visits their website weeks afterwards it will still
credit you with any sale that takes place. The time period varies but most good companies will protect the income of their affiliates for between 6 months and even 3 years from being "stolen" by other individuals.
10. Payment - In the end you have to be physically paid. Chances are that 10 companies will have 10 different ways of paying affiliates. It is normal that companies will only pay commission once the amount reaches a certain minimum. Remember that processing commissions cost money and it does not make sense to, for example, make a wire transfer for a commission of only $1. Make sure you fully understand how and when commissions are paid before you start promoting the program. Most companies will not change the way in which they pay commissions only to make you happy.
You may want to add additional factors to personalize exactly what you are looking for in an affiliate program. Do not compromise on your criteria. The old saying that goes: “There is a lot of fish in the sea”, also applies to affiliate programs. By taking your time and being patient you will find program(s) that will help you to become a money maker and grow your own home based business.
Francois du Toit is the owner of http://www.money-maker-advice.com, a website designed to help new entrepreneurs succeed by offering free advice, help and guidance on how to become a successful money maker with the right business opportunity or opportunities while working from the comfort of your own home. Visit http://www.money-maker-advice.com to subscribe to the FREE Newsletter and receive a FREE copy of The Affiliate Masters Course, and 10 Powerful Secrets to Make Money with Adsense in 2007.
Although it is normally very quick and easy to join an affiliate program for free, you can save yourself a lot of time and money in the long-term by making sure that you start of with the right company.
I normally always base my decision on joining an affiliate program on the following 10 factors:
1. Product (or Service) - Must be a high quality product that is useful and can help people. You must be able to create a need for the product, at least in your own mind.
2. Company - You should have a positive feeling about the company. If something bothers you then rather walk away.
3. Price - The more affordable the price the more products will be sold through your referrals / promotions. Remember that the cheaper the price the larger your target market will be. Do not waste your time promoting a product that costs thousands of dollars. Rather focus on products that retail for between $10 and $500. That is where the money is.
4. Commission - I would never agree to promote a product or service for under 20% in commission. There are many companies out there with great products and systems that will pay their affiliates 30% and even up to 50% commission. Why settle for 10% when you can earn 50%. Chances are the amount of time you need to put in will be the same.
5. Training and Tools - All good companies will offer their affiliates free training programs on how they can make more money with the program. They will also offer free tools such as banners that the affiliate can put on his own website or they will give the affiliate his own affiliate website. The better the training and tools you receive the better the company.
6. Support - You often need to make quick decisions or revert back to a potential client as soon as possible with an answer to his question. In order to succeed you need great support. You should be able to contact the company any time of the day or night by phone, online messaging or e-mail and get a reply back without delay. A company that does not take the time to reply to my enquiry within at least 24 hours is a company I would rather not work with.
7. No obligation to purchase - You should never have to buy a product before you can become an affiliate. Don't get me wrong, it makes a lot of sense to buy and use the product yourself before recommending it to others but I have never come across a good program that insists its members must buy the product first. I do suggest you seriously consider buying the product once you have checked out the affiliate program as well as the training and support you will receive and made up your mind that you really want to participate.
8. Earnings visibility - Don't waste your time with a company that cannot offer you the online tools of monitoring your referrals and commissions. It should be totally automated and accessible with the click of a button 24 hours a day.
9. Protecting affiliates earnings - Any good company should do their best to look after the financial wellbeing of affiliates and this means ensuring that affiliates receive credit and by implication commission on all referrals that result in sales. As an affiliate you will normally receive a special affiliate code when you join the affiliate program. Lets assume the company's website address is www.abc.com and your affiliate code is 123. You will normally receive your own url to refer people to. In this case the url can be www.abc.com/123. Problem is that some people will think you are a middleman and that by excluding you they will get a better price (which is generally not the case). They will recognize your affiliate code as 123. They may use your url to visit the site but will often try to
sign up by re-typing the url without your code. Many companies protect their affiliates from this practise by having systems in place that will recognize the IP address of a computer and associate it with your affiliate code. Even if the potential customer visits their website weeks afterwards it will still
credit you with any sale that takes place. The time period varies but most good companies will protect the income of their affiliates for between 6 months and even 3 years from being "stolen" by other individuals.
10. Payment - In the end you have to be physically paid. Chances are that 10 companies will have 10 different ways of paying affiliates. It is normal that companies will only pay commission once the amount reaches a certain minimum. Remember that processing commissions cost money and it does not make sense to, for example, make a wire transfer for a commission of only $1. Make sure you fully understand how and when commissions are paid before you start promoting the program. Most companies will not change the way in which they pay commissions only to make you happy.
You may want to add additional factors to personalize exactly what you are looking for in an affiliate program. Do not compromise on your criteria. The old saying that goes: “There is a lot of fish in the sea”, also applies to affiliate programs. By taking your time and being patient you will find program(s) that will help you to become a money maker and grow your own home based business.
Francois du Toit is the owner of http://www.money-maker-advice.com, a website designed to help new entrepreneurs succeed by offering free advice, help and guidance on how to become a successful money maker with the right business opportunity or opportunities while working from the comfort of your own home. Visit http://www.money-maker-advice.com to subscribe to the FREE Newsletter and receive a FREE copy of The Affiliate Masters Course, and 10 Powerful Secrets to Make Money with Adsense in 2007.
Friday, August 17, 2007
Article About Affiliate Directories
I have just stumbled upon this interesting article about Affiliate directories. I think article is very informative and I would recommend it to everyone who want to make money with affiliate programs.
Directories fuel affiliate marketing. While some companies choose to keep their affiliate network separate from other products, the directories that connect affiliates with merchants are driving the world of affiliate marketing.
Part of this is due to the simple fact that directories make the process much easier for the affiliate. The marketplace in each affiliate directory categorizes affiliate products according to niche or product type, putting many possibilities at the fingertips of each affiliate. Because a merchant desires to have the greatest possible number of affiliates, the only logical decision is to list a product in a directory, as that is where the most affiliates are.
In order to stand out in an affiliate directory, merchants must be willing to provide the highest commission and have the best converting product. This competition ultimately results in better circumstances for the affiliates. Because commissions and conversions increase as the result of competition, more affiliates are drawn into the directories, prompting more merchants to list their products there.
The largest affiliate network, Clickbank, consists of only digital products. Because there is no overhead to producing digital products, and because they cost very little to duplicate, merchants are able to offer very high commissions to their affiliates. Instant scalability, the phenomenon that digital products cost almost nothing to reproduce, allows merchants to pay high commissions while still turning a profit, and it is a main reason why Clickbank has become the standard in affiliate marketing.
Clickbank organizes the products in its marketplace according to gravity. Although a combination of unknown elements determines gravity, it is the most attractive stat to affiliates, because the products with the highest gravity are often the best converting.
However, there are indeed plenty of affiliate directories for affiliates of physical products as well. Commission Junction and LinkShare are among the most popular hub for affiliates for household corporations. Although commissions are often lower for these types of transactions, there is often less of a need to "sell" a product. This is due to the fact that name brand products usually have a rapport with the potential buyers, while consumers of digital products need to be "sold" before purchasing.
Affiliate directories have many categories, which tend to satisfy every affiliate marketer. A search in any directory will bring many results, allowing a marketer to target any niche with one or several products. This not only gives marketers the ability to market multiple products, but it allows one to instantly compare the products available according to the percentage of the payout, the dollar amount paid on a sale, and even the conversion rates of a given product.
Affiliate directories are partly responsible for the boom of affiliate marketing in the last several years. By giving affiliates the opportunity to market many high paying programs, directories continue to be at the center of affiliate marketing.
Author of this article is Ryan Moran
Directories fuel affiliate marketing. While some companies choose to keep their affiliate network separate from other products, the directories that connect affiliates with merchants are driving the world of affiliate marketing.
Part of this is due to the simple fact that directories make the process much easier for the affiliate. The marketplace in each affiliate directory categorizes affiliate products according to niche or product type, putting many possibilities at the fingertips of each affiliate. Because a merchant desires to have the greatest possible number of affiliates, the only logical decision is to list a product in a directory, as that is where the most affiliates are.
In order to stand out in an affiliate directory, merchants must be willing to provide the highest commission and have the best converting product. This competition ultimately results in better circumstances for the affiliates. Because commissions and conversions increase as the result of competition, more affiliates are drawn into the directories, prompting more merchants to list their products there.
The largest affiliate network, Clickbank, consists of only digital products. Because there is no overhead to producing digital products, and because they cost very little to duplicate, merchants are able to offer very high commissions to their affiliates. Instant scalability, the phenomenon that digital products cost almost nothing to reproduce, allows merchants to pay high commissions while still turning a profit, and it is a main reason why Clickbank has become the standard in affiliate marketing.
Clickbank organizes the products in its marketplace according to gravity. Although a combination of unknown elements determines gravity, it is the most attractive stat to affiliates, because the products with the highest gravity are often the best converting.
However, there are indeed plenty of affiliate directories for affiliates of physical products as well. Commission Junction and LinkShare are among the most popular hub for affiliates for household corporations. Although commissions are often lower for these types of transactions, there is often less of a need to "sell" a product. This is due to the fact that name brand products usually have a rapport with the potential buyers, while consumers of digital products need to be "sold" before purchasing.
Affiliate directories have many categories, which tend to satisfy every affiliate marketer. A search in any directory will bring many results, allowing a marketer to target any niche with one or several products. This not only gives marketers the ability to market multiple products, but it allows one to instantly compare the products available according to the percentage of the payout, the dollar amount paid on a sale, and even the conversion rates of a given product.
Affiliate directories are partly responsible for the boom of affiliate marketing in the last several years. By giving affiliates the opportunity to market many high paying programs, directories continue to be at the center of affiliate marketing.
Author of this article is Ryan Moran
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