The Importance of Building Credibility Online

The new Internet marketer can spend a lot of time and effort attempting to get an established Internet marketer to joint venture with him and, since he has such a wonderfully unique product he can’t understand why there isn’t a line forming to get in on his deal. The reason is simple. He hasn’t yet established any credibility for himself.

The lack of credibility is the downfall of so many new Internet marketers because they simply do not understand the importance of doing the ground work necessary to establish their credibility before they attempt to engage the help of more experienced and well established Internet marketers by doing joint ventures with them.

Credibility isn’t just important. it is vital in the world of Internet marketing. The very nature of the Internet precludes blind trust. We can’t see or touch others. We can’t read body language or facial expressions. The only way we have to judge the credibility of others is by what they say about themselves, what others say about them, and how valid and, yes, CREDIBLE the information is that they publish on their websites or post to blogs and forums.

The top Internet marketers (those guys and gals that you want to get to joint venture with you) are extremely busy people. They have not been sitting around anticipating the day that you and your idea would land on their doorstep. They all have starting times and quitting time is when they can’t go one more step or answer one more question until they can grab a few hours of sleep.

That really is the way that the top Internet marketers work...those who do not work like that are not the top Internet marketers. They have a phone stuck to one ear and another call on their speakerphone at all times. Their inboxes are flooded with joint venture offers as the song says... once a day... everyday... all day long.

In order for a new marketer to get the attention of one of these top Internet marketers, they must not only have a great product and a great package of commissions and incentives to offer, they must have some credibility themselves or their offer won’t make it past the first cut.

A new marketer is sometimes inclined to think that because he or she has been blessed with a truck load of charm and the ability to sell iceboxes to Eskimos that they are practically guaranteed success in the world of Internet marketing... .not so... not so at all! Everybody only gets to type words on the World Wide Web. Charm, an engaging smile, a firm handshake, an honest face mean less than nothing in Internet marketing. Those attributes might make you your mama’s little darling and the apple of your daddy’s eye but they aren’t worth squat on the net.

Credibility is all that really matters when you get right down to the nitty-gritty of Internet marketing. Without credibility, the new Internet marketer will quickly turn into the failed Internet marketer.