Friday, September 21, 2007

Google Gadget Ads - New Type of AdSense Ads for Publishers

Google yesterday introduced gadget ads to AdSense publishers in their AdSense blog. Google said that these gadget ads are designed to be more interactive and engaging to web visitors.

As Google Gadget ads are too new, you will not see them appear in AdSense publishers blogs and websites yet. But you can see how they look like at Google AdSense Blog and Google Gadget Ads Center. Here are an example of Google Gadget ads:


As you can see the above Nissan gadget ad is so different from the traditional online ads that contain only catchy title and description. The gadget ads intends to provide helpful details (traffic details for an area) to the targeted visitors, making the gadget ad useful and attractive to visitors. so the launch of Gadget ads may be able to help AdSense publishers to improve their AdSense performance.

Setting up Google Gadget ads on your blog or website is pretty easy. All you have to do is opt in to image ads, use one of the image ad formats and you are ready to display Gadget ads. However Google can't guarantee that gadget ads will show on your site even though you have opted in to image ads.

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