How to Market Low Ticket Products Effectively and Make More Profit Online - Part 1

When you think in terms of low ticket products or services, you are talking about items that usually carry no more than a $27.00 price tag. The most common average range for a low ticket item would be in the $5.00 to $9.95 range.

There are many of online and brick and mortar businesses that consider low ticket items to be the bread and butter of the business, the way that you keep the lights on every month.

Of course, in order for those low ticket items to keep a steady flow of basic revenue, there is the need to promote your offerings and entice new clients to give them a try. Here are a few ideas that may help you promote your low ticket offerings to fresh faces.

Special Reports
Special reports are relatively easy to produce and extremely cost effective to have available. The content can be used in a direct mail piece that can be reproduced cheaply.

The special report can be posted online, with a unique URL that can then be distributed far and wide by both manual and electronic means. The result is an effective promotional tool that has a very lost cost to create and has the potential to yield big returns in a very short time.

A special report is going to essentially focus on two things: first, this is a product or service that has is being successfully used by hundreds of thousands of people right this very minute.

Second, this product or service can make a big impact in the quality of your life and work. Once you have it, you will not understand how you ever got along without it.

These types of special report promotions are meant to spotlight all the positive attributes of your offering. You want to talk about the great performance, the low maintenance, and of course the low price.

One thing that can help dress up a special report is charts and relevant graphics. Most people are visual in the way they relate to the world, so using a simple chart to illustrate a point, or inserting some other type of visual that is related to the subject matter will help to enhance and hold the attention of the reader.

Testimonials from current clients also are a big part of a successful special report. If at all possible, vary the industry types that are represented in your testimonials.