Using One Time Offer Technique to Convert Cold Prospects into Paying Customers

The one time offer page sale technique has been used widely by Internet marketers and e-entrepreneurs these days. It is actually a technique that can turn your new opt-in subscribers into cash paying buyers.

To use this technique, the first thing you will need to do is create a web page or landing page which offers free gifts or free membership access to your visitors. This web page is called free offer page. Then you will create another web page which is specifically for the 'one time offer' purpose. We call it one time offer page. People who visit your one time offer page will be presented a 'one-time' opportunity of purchasing your products for a great price.

Once you have both of the web pages set up, you can start marketing your free offer page to your target prospects. Part of those target prospects that come to your free offer page will sign up for your free gift or free product and opt in to your email subscriber list. Once they pressed the sign up button, they will instantly be sent to your one time offer page where they will see your one time special deal. If the choose not to take the one time offer and leave the page, then only they will be sent to a thank you page that asks them to confirm their email address so that you can send the free gift to them.

So, your target prospects have to go through the one time offer page before they can receive the.

You can make your one time offer page looks just like another sales page. But you will need to repeat a few times in the page to emphasize that this a one time offer. So, your target prospect can only take advantage of this special offer this one time.

By highlighting this statement, you create a feeling of urgency. You make your target prospects feel like it is definitely important to take advantage of the one time special deal or they will miss it forever.

Your one time offer page have to be convincing enough to push your prospects to take action. Here are a few tips that can help you out:

• Tell your prospects that they will not find this great deal anywhere else.
  

• Tell them that the product you are selling is being offered at a special discounted price in this one time deal only.
  

• Try to offer them a bundle of products instead of one single product only to make the one time offer irresistible.
  

There are two options for your prospects when they are presented with your one time offer:

a) Take the one time offer
b) Click on the “No Thank You” link and proceed to download the free gift.

To make sure your prospects read the sale message of the one time offer page before leaving, you should place the “No Thank You” link at the bottom of the one time page.

With this technique, you can obtain a new email list subscriber and have nothing to lose by trying to sell them something right off the bat. You may be surprised to find out how many visitors are willing to purchase through the one time page.

Make sure that your website setting is correct. Those who decided to sign up for your free gift and as well as taking the advantage of your one time offer will be sent to a different 'thank you' page for downloading the products they have paid for. Then they should also be sent a confirmation email to confirm they want to opt in to your list and download your free gift. You may also send a personalized message the next day to follow up with them. This is to ensure your customer satisfaction.