Tips for Using an Online Course to Market Your Internet Business

Many Internet marketers like to use e-courses or email courses to help market their products or services. Online courses or email courses usually provide educational content and information on a specific niche topic. These e-courses typically offer in several, short segments so that the students can pick up and understand what the courses are teaching in a step-by step manner. The marketers will recommend their own or affiliate products or services that are relevant to the content in their courses. This technique is called 'teach and sell'.

For example, doing SEO work is time consuming and involving lot of hard effort. But using SEO software can save time and work. So people who sell SEO software will create free e-courses about how to do SEO the right way to effectively get a website ranked top in search engines. The SEO software sellers will take the opportunity to recommend their SEO software in several sections of their courses to encourage the students to buy the software. The students learned everything about how to do SEO properly and found a software that can cut down their own effort and time when working on SEO. So some of them will want to buy the software to make their SEO work easier and faster.

You Need a Good Idea for Your Online Course
To create an e-course or an email course, you need to have a solid idea for a series of informative articles which are related to your online business and will be of interest to your targeted buyers. You will use your online course as a marketing tool for your business. The course should be free of charge to your target prospects and anyone interested to participate so that you can get as many potential customers to sign up your course as possible and entice them to purchase your products or services.

Make Sure Your Target Prospects are Interested to Your Topic
The topic you decided to use for your e-course has to be directly relevant to your business or the products or services you are offering. Just like the example mentioned above, the SEO software sellers will create courses to help their target prospects to learn how to do SEO work and tell their students the can save their work and time using SEO software. Likewise, people who have weight problem would be interested to sign up courses such as how to reduce weight in short time period or the best ways to reduce weight. So the subject for your course must be of interest to your potential customers.

Create Content for Your E-Course
After determining the topic for your online or email course, it is time to write the content for your course. You can write the content by yourself. The content doesn’t have to be well written but they do need to be clear and easy to understand. Also review and check your content to make sure there is no grammar and spelling error. Alternatively, you may spend some money hiring a writer to create content for your e-course. Tell the writer exactly what you want and the writer will create a series of professional and well written content for you.

Once your content are ready, you can turn your e-course into a PDF e-book and let people download it on your website. Or you can break the e-course down into several segments or sections and send each section to your students every day until the course ends. This will help make learning easier and keep your student interested to your topic.

Distribute Your Online Course
create a sign up a form on your site and the form should be in the location of your site where it is easily noticed by your visitors. Any visitor that attracted by your e-course will sign up.

Other ways you can use to distribute your e-course are forum posting, participate in give way events and article marketing. Apply as many distributing methods you possibly can to get the maximum potential buyers to sign up for your e-course.